Upravna znanost (izbor radova)

Marketing management / Upravljanje marketingom

Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

Ekonomija za menadžere u svjetskoj privredi

The book applies economic theory (micro and macroeconomics) and methods of decision science analysis to examine how an organization can most effectively achieve its goals or objectives.

Poreklo porodice, privatne svojine i države

Tržišta kapitala

The purpose of this book is to combine theoretical discussions and institutional descriptions to provide insight into the operation of some of the world's major capital markets. It is intended for students, but it is written in an accessible way for a wid

Prezentacijom do uspjeha

In this book, world-renowned consultant and presenter Jerry Weissman talks about how to connect with the most difficult and demanding audiences and inspire them to action.

Englesko-hrvatski ekonomski rječnik / Hrvatsko-engleski ekonomski rječnik

The new, revised and updated edition of the English-Croatian and Croatian-English business dictionary in two volumes is valuable to business people, at a time of almost daily new economic terms that accompany numerous changes in business theory and practi