Prodavanje bolesti : Kako nas farmaceutska industrija pretvara u pacijente

Prodavanje bolesti : Kako nas farmaceutska industrija pretvara u pacijente

Ray Moynihan, Alan Cassels

This exciting book will reveal to you the true motivations behind "caring" for our health and the cunning tricks used to convince us that mild ailments are actually dangerous disorders that can only be cured with medication.

Are you just shy or do you need social anxiety medication? Is your nervousness and tension curable with premenstrual dysphoric disorder pills? Are you focused on health or worried about illness?

Thirty years ago, the head of one of the most famous pharmaceutical companies in the world told a Fortune magazine reporter how outraged he was because his company's potential market was limited to sick people and how he had long dreamed of producing drugs for healthy people. Today, people are living his dream.

Ray Moynihan, one of the world's leading medical journalists, and Alan Cassels, a Canadian researcher and writer, are the authors of a book that exposes the background to the carefully maintained notion of medical authority and benevolent concern for our health.

Modern pharmacy brings enormous profits, which are sometimes incompatible with the interests of patients. Using their great influence over medical science, pharmaceutical companies promote fear in order to redefine human disease and expand disease definitions in order to expand the drug market.

Naslov izvornika
Selling sickness
Prijevod
Aleksandra Barlović
Urednik
Danijela Duvnjak
Naslovnica
Zlatko Havoić
Dimenzije
21 x 14,5 cm
Broj strana
256
Nakladnik
Planetopija, Zagreb, 2007.
 
Latinica. Broširano.
Jezik: Hrvatski.
ISBN
978-9-53257-062-5

Nema primjeraka u ponudi

Poslednji primjerak je nedavno prodan.

 

Zanima Vas i neka druga knjiga? Možete pretražiti našu ponudu pomoću tražilice ili prelistati knjige po kategorijama.

Možda će Vas zanimati i ovi naslovi

Riznica znanja za mlade: Vasiona, Zemlja i vreme

Riznica znanja za mlade: Vasiona, Zemlja i vreme

The book "Vasiona, Zemlja i Mjesen" (1981) is a popular scientific work that explains the basic concepts of astronomy and earth science in an accessible way.

Jugoslavija, 1981.
Srpski. Latinica. Tvrde korice.
6,00
Management Olimpijskih igara

Management Olimpijskih igara

Damir Škaro

A book by our distinguished economist and Olympian in which he deals with the economic aspect of the Olympic Games, in which he himself participated several times as an athlete and as a member of the official Croatian Olympic Committee delegation.

Mate d.o.o, 2012.
Hrvatski. Latinica. Broširano.
11,00
Novovjeki izumi u znanosti, obrtu i umjetnosti II

Novovjeki izumi u znanosti, obrtu i umjetnosti II

Bogoslav Šulek, Mijo Kišpatić, Ljudevit Rossi

Modern Inventions in Science, Crafts and Art II (1883) is the second volume of the famous Matica series that brings contemporary technical and industrial inventions closer to Croatian readers and promotes scientific literacy and Croatian professional term

Matica hrvatska, 1883.
Hrvatski. Latinica. Broširano.
32,46
Brz i siguran put do uspjeha u prodaji

Brz i siguran put do uspjeha u prodaji

Mirko Prusac

How to increase traffic by 30 percent in two months? How to double traffic in six months?

24 sata, 2002.
Hrvatski. Latinica. Tvrde korice.
10,00
Riznica znanja za mlade: Praistorijski život

Riznica znanja za mlade: Praistorijski život

"Treasury of knowledge for young people - Prehistoric life" (1981) is a popular science book intended for younger readers that explains the development of life on Earth before the appearance of written records.

Izdavački zavod Jugoslavija, 1981.
Srpski. Latinica. Tvrde korice.
6,00
Slike iz rudstva

Slike iz rudstva

Mijo Kišpatić, Fran Tućan

A sought-after popular science work that presents the origin, types and economic importance of minerals and the development of mining. The authors simply explain minerals, metals and their applications. With seven color plates.

Matica hrvatska, 1914.
Hrvatski. Latinica. Tvrde korice.
18,46