Prodavanje bolesti : Kako nas farmaceutska industrija pretvara u pacijente

Prodavanje bolesti : Kako nas farmaceutska industrija pretvara u pacijente

Ray Moynihan, Alan Cassels

This exciting book will reveal to you the true motivations behind "caring" for our health and the cunning tricks used to convince us that mild ailments are actually dangerous disorders that can only be cured with medication.

Are you just shy or do you need social anxiety medication? Is your nervousness and tension curable with premenstrual dysphoric disorder pills? Are you focused on health or worried about illness?

Thirty years ago, the head of one of the most famous pharmaceutical companies in the world told a Fortune magazine reporter how outraged he was because his company's potential market was limited to sick people and how he had long dreamed of producing drugs for healthy people. Today, people are living his dream.

Ray Moynihan, one of the world's leading medical journalists, and Alan Cassels, a Canadian researcher and writer, are the authors of a book that exposes the background to the carefully maintained notion of medical authority and benevolent concern for our health.

Modern pharmacy brings enormous profits, which are sometimes incompatible with the interests of patients. Using their great influence over medical science, pharmaceutical companies promote fear in order to redefine human disease and expand disease definitions in order to expand the drug market.

Original title
Selling sickness
Translation
Aleksandra Barlović
Editor
Danijela Duvnjak
Graphics design
Zlatko Havoić
Dimensions
21 x 14.5 cm
Pages
256
Publisher
Planetopija, Zagreb, 2007.
 
Latin alphabet. Paperback.
Language: Croatian.
ISBN
978-9-53257-062-5

No copies available

The last copy was sold recently.

 

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