Sveučilišni udžbenici • Ekonomija

Premještanje usluga

Name: Premještanje usluga
Price: 7.82 EUR
Availability: InStock

Robert F. Kennedy, Ajay Sharma

Iskorištavanje optimalne vangranične prilike.

Ako ste aktivni rukovoditelj u 21. st., već znate za pojavu globalizacije u industriji – iako možda niste upoznati s cijelim obujmom te pojave. Ali on je, po bilo kojoj mjeri, golem.

Uzroci te pojave detaljno su obrazloženi i veoma nerijetko intenzivno raspravljani. Oni uključuju prekomorski niski trošak radne snage, mali broj regulatornih ograničenja, bliskost tržišta u nastajanju (olakšavanje prodaje na tim tržištima), mogućnost usmjeravanja domaćih resursa na razvoj proizvoda i marketing, pojednostavljenje proizvodne tehnologije, porast dobavljačkih skupina u različitim zemljama itd.

No, postoji paralelna pojava koja je danas prisutna – još jedna vrsta vangraničnog poslovanja – i koja bi ubrzo mogla nadmašiti svog industrijski-temeljenog bratića u dosegu i razmjeru: globalizacija usluga. Mi to zovemo "premještanje usluga”.

Kratki sadržaj:

Globalizacija usluga: što, zašto i kada Ekonomija i pokretači vangraničnog poslovanja Ostvarenje Ponuda Premještanje kompleta vještina Premještanje usluga: implikacije na politike Pogled naprijed

Dimensions

23 x 15 cm

Pages

340

Publisher

Mate d.o.o, Zagreb, 2009.

Latin alphabet. Hardcover with dust jacket.

Language: Croatian.

One copy is available

Condition:New

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