Primijenjena matematika za poslovanje, ekonomiju, znanosti o živom svijetu i humanističke znanosti

Redefiniranje globalne strategije

In our supposed globalized economy, business entities are advised to do business across borders as if the whole world is flat and there are no things that make it different.

Nauka o upravi

​The book represents a fundamental work in the field of administrative science in Croatia. The author innovatively approached administration as an independent scientific discipline, thereby laying the foundations for its academic study and institutionaliz

Upravljanje marketingom

Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.

Kultura : menadžment, animacija, marketing

Professors Milena Dragićević Šešić and Branimir Stojković wrote a book in which some of the basics that shape the profession called culture manager are explained in a very simple way or presented for the first time.

Nudge: Improving Decisions About Health, Wealth and Happiness

From Cass R. Sunstein and Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, Nudge is the book that changed the way we think about decision-making.

The Decision Book: Fifty Models for Strategic Thinking