Primijenjena matematika za poslovanje, ekonomiju, znanosti o živom svijetu i humanističke znanosti

Kadrovska politika i odnosi u udruženom radu

This university textbook by Prof. Dr. Ivan Mandić systematically analyzes human resource management, personnel policy, and work organization within the context of the Yugoslav self-management system.

The Decision Book: Fifty Models for Strategic Thinking

Upravljanje ljudskim potencijalima

The book covers key HR concepts: workforce planning, recruitment, training, performance appraisal, compensation and labor relations. The book provides practical methods for effective employee management.

7 tajni uspješnog managementa

The manual provides seven key principles for effective management of people and organizations. Brajša emphasizes the importance of communication, interpersonal relations and personal maturity of managers in achieving success.

Marketing malih i srednjih poduzeća

Professional manual on the application of marketing principles in small and medium-sized enterprises, with an emphasis on market research, consumer behavior, competitiveness, branding and development of business strategies.

Ponašanje potrošača: Europska slika

The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.