Međunarodni standardi financijskog izvješćivanja: praktični vodič

Ponašanje potrošača

"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.

Financijska tržišta i institucije

"Financial Markets and Institutions" by Frederic S. Mishkin and Stanley G. Eakins (2005 edition) provides a comprehensive overview of financial systems, exploring the role of financial markets, institutions, and instruments in the economy.

Gartsideovi modeli poslovnih pisama i ostalih poslovnih dokumenata

A unique book on the Croatian market, Gartside's models of business letters and other business documents, in this completely revised and updated fifth edition, includes every imaginable form of business documentation.

Izazovi menadžmenta u XXI. stoljeću

Management challenges in the XXI century. century is a book that strives to provide the reader with a current insight into today's entire business environment, into the ideas, skills and power that the job of managers and executives provides.

Suvremena prodaja: stvaranje vrijednosti za kupca

Contemporary sales is a top selling textbook that follows the changing market conditions as well as the increasing expectations of customers. The purpose of each new edition of Contemporary Sales is to make this textbook as practical and applicable as pos

Menadžment: Teorija menadžmenta i veliko empirijsko istraživanje u Hrvatskoj