Popular Science • Economy

Dugi rep (2. proš. izd.)

Name: Dugi rep (2. proš. izd.)
Price: 7.22 EUR
Availability: InStock

Chris Anderson

Zašto je budućnost poslovanja u tome da se proda više stvari, a ne primjeraka?

Chris Anderson pokazuje kako budućnost kulturne industrije nisu hitovi nego niše: rep krivulje potražnje beskrajno je dug, a Internet konačno omogućuje da kultura niša postane masovna. Knjiga daje pregled nove ekonomije kreativnih proizvoda, kao i njihove povijesti iz perspektive poslovanja. Namijenjena je svima zainteresiranima za kulturni menadžment, knjiško, glazbeno i filmsko izdavaštvo te nove tehnologije društvenih mreža.

Original title

The long tail. Why the future of business is selling less of more

Translation

Karmela Cindrić

Editor

Ognjen Strpić

Dimensions

20.5 x 14.5 cm

Pages

286

Publisher

Jesenski i Turk, Zagreb, 2008.

Latin alphabet. Paperback.

Language: Croatian.

One copy is available

Condition:Used, excellent condition

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