Popular Science • Management

Dugi rep (2. proš. izd.)

Name: Dugi rep (2. proš. izd.)
Price: 7.22 EUR
Availability: InStock

Chris Anderson

Why is the future of business in selling more things, not copies?

Chris Anderson shows how the future of the cultural industry is not hits but niches: the tail of the demand curve is infinitely long, and the Internet finally allows niche culture to become mass. The book provides an overview of the new economy of creative products, as well as their history from a business perspective. It is intended for anyone interested in cultural management, book, music and film publishing, and new social media technologies.

Original title

The long tail. Why the future of business is selling less of more

Translation

Karmela Cindrić

Editor

Ognjen Strpić

Dimensions

20.5 x 14.5 cm

Pages

286

Publisher

Jesenski i Turk, Zagreb, 2008.

Latin alphabet. Paperback.

Language: Croatian.

One copy is available

Condition:Used, excellent condition

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Ecology • Political journalism • Popular Science

Doba odgovornosti

Bartol Letica

The book can also be a practical guide for members of supervisory boards, presidents and board members in publicly, mixed and privately owned companies.

Mate d.o.o, 2011.

Croatian. Latin alphabet. Paperback.

9.98 €

Math & Physics • Popular Science

Na izvorima matematike

Vladimir Devidé

At the Sources of Mathematics is a popular science work by Croatian mathematician, Japanologist, and academician Vladimir Devidé (1925–2010), published in 1979 in Osijek.

Revija, 1979.

Croatian. Latin alphabet. Paperback.

11.32 €

Anthropology • History of Civilizations • Svjetska povijest • Political-historical essays • Popular Science

Kratka povijest ljudske rase

Michael Cook

Michael A. Cook, Princeton professor of Islamic history, provides an overview of human history from the Neolithic to the fall of the Twin Towers in 2001 in this witty and intelligent synthesis, asking the key question: why did everything happen exactly th

Profil Knjiga, 2009.

Croatian. Latin alphabet. Paperback.

16.28 €

Culturology • History of ideas • Popular Science • Military technology • Art history

Juriš u vasionu: Jedna reportaža kroz istoriju čovečjeg leta

Oto Bihalji-Merin

A fascinating work that chronologically and artistically traces man's quest for flight, from mythological beginnings to modern achievements in aviation. The author explores how the idea of flight has shaped human imagination and art throughout the centu

Nolit, 1936.

Serbian. Latin alphabet. Hardcover.

12.34 €

Medical Science • Popular Science

Der klinische Blick

Erwin Risak

"Der Klinische Blick" is a classic work that emphasizes the importance of clinical observation in diagnosis. Risak, a professor of medicine from Vienna, focuses on the systematic analysis of objective clinical signs that a doctor can perceive using his fi

Springer Verlag, 1942.

German. Latin alphabet. Hardcover with dust jacket.

16.54 €

Futurology • Language & linguistics • Culturology • Philosophy of language • Popular Science

Marshall McLuhan : Nemate vi pojma o mojemu djelu!

Douglas Coupland

Douglas Coupland, whose cult book "Generation X" was a "McLuhanian" representation of culture in fictional form, has written a concise biography of the media theorist that interprets the life and work of the man he deals with from the inside.

Naklada Ljevak, 2012.

Croatian. Latin alphabet. Paperback.

8.366.69 €