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Galbraith acknowledges the success of the market economy, but at the same time, according to him, this system is characterized by instability, inefficiency and social inequality. This is why he advocates that state interventionism to correct these market
Technocracy Record Book
The manual provides seven key principles for effective management of people and organizations. Brajša emphasizes the importance of communication, interpersonal relations and personal maturity of managers in achieving success.
Knjiga otkriva 7 načela pomoću kojih je Steve Jobs transformirao Apple. Gallo kroz praktične primjere objašnjava kako strast, vizija, inovativnost i jednostavnost vode do vrhunskog poslovnog uspjeha.
Stručni priručnik o primjeni marketinških načela u malim i srednjim poduzećima, s naglaskom na istraživanje tržišta, ponašanje potrošača, konkurentnost, brendiranje i razvoj poslovnih strategija.