Praktična poslovna psihologija

The book Practical Business Psychology by Donald A. Laird and Eleanor C. Laird—published in translation in this region in 1964—stands as a pioneering and highly influential work in the fields of applied and organizational psychology. In this book, the Lairds—a married couple who were renowned American psychologists and human resources experts—successfully bridge the gap between theoretical science and the everyday challenges of the business world. The book is structured as a practical, accessible guide intended for managers and executives, as well as for any employee wishing to improve their professional skills. The authors address key topics such as employee motivation, workplace conflict resolution, effective communication, leadership techniques, and overcoming fatigue and stress. Special emphasis is placed on fostering a positive work atmosphere and understanding the individual needs of people within the workforce. Although written in the mid-20th century, Practical Business Psychology contains many insights and principles that remain relevant in modern business. Written in an accessible style and enriched with real-world examples and concrete advice, the book long served as a foundational textbook and a manual for improving interpersonal relations in the business sector.