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A book of reports, written in Podravka's factory newspaper in the 1970s. Prvčić's interlocutors (with excellent black-and-white photo portraits) include, for example, a toilet attendant, a cleaner, a driver, a taster, a machine worker...
The book is a biographical account of the life of Ratko Čapek, a young Croatian mountaineer, scout and nature enthusiast, who became a symbol of idealism, courage and spiritual strength in post-war Croatia.
James Potter begins his study on media literacy by stating that most people today allow the media to program their habits and way of looking at the world.