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Kaplan and Norton created the "Balanced Scorecard" to help companies move from ideas to action, achieve long-term goals, and get feedback on strategy.
The book focuses on a comprehensive overview of how foreign trade transactions were planned, implemented, and analyzed within the economic system of the time.
For the first time on the Croatian market, in accordance with world trends, this book dedicated to business ethics and social-corporate business responsibility was published.
"Financial Markets and Institutions" by Frederic S. Mishkin and Stanley G. Eakins (2005 edition) provides a comprehensive overview of financial systems, exploring the role of financial markets, institutions, and instruments in the economy.
The book Commercial Bank Management by Peter S. Rose provides a detailed insight into the operations, strategies and regulations of commercial banks, focusing on managerial challenges and financial decisions in modern banking.
"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.