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Professional manual on the application of marketing principles in small and medium-sized enterprises, with an emphasis on market research, consumer behavior, competitiveness, branding and development of business strategies.
The book is the third part of a series of textbooks intended for students of architecture and civil engineering.
"Medical Genetics" by Ljiljana Zergollern is a scientific and educational work that addresses the basic concepts of genetics in medicine and their application in the understanding, diagnosis, and prevention of hereditary diseases.
A classic work of comparative literature in which Fernand Baldensperger considers the nature, development and social role of literature and its connections with national and European cultural trends.
This major handbook, edited by Zlatko Livojević and Cvjetan Bojčić, provides a comprehensive overview of the biology, farming, protection, and processing technology of freshwater fish.
A seminal work of Yugoslav and Croatian penal scholarship that systematically, thoroughly, and analytically expounds the general part of criminal law, fundamental principles, concepts, and criminal liability.