Economy

Tržište i cijene

Učinkoviti odnosi s javnošću (deseto izdanje)

"Effective Public Relations" (tenth edition, 2010) by Glen M. Broom is one of the key works in the field of public relations.

Ueber die Quellen des Volkswohlstandes

Newly edited by Dr. C.W. Asher, corresponding member of the Commission centrale de Statistique du Royaume Belge, the statistical societies of London and Frankfurt a. M. and the Societe d'economie charitable in Paris.

Upravljanje marketingom, 12. izdanje

"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.

Upravljanje pomoću misija

This book deals with management by missions (MBM), the main idea of ​​which is the distribution of corporate missions and goals to all levels of the company.

Upravljanje proizvodnjom (četvrto izdanje)

"Manufacturing Management" (Fourth Edition) - Roger G. Schroeder provides a thorough overview of the key aspects of manufacturing management.

Upravna znanost (izbor radova)

The book deals with the concept of administration and its meaning in contemporary society. It studies the development, role, types and models of administration.

Utjecaj organizacijskih varijabli na uspjeh programa unapređenja poslovnih procesa

The book Influence of organizational variables on the success of the business process improvement program by prof. Ph.D. sc. Marina Buble analyzes how strategic, structural and human resources affect the success of business changes.

Utjecaj: Znanost i praksa

A translation of Cialdini's cult book, in which he uses an attractive style, yet supported by interviews, quotes, and systematic personal observations, to bring the principles on which social influence is based closer to a wider, but also more professiona

Uvod u poslovnu etiku i korporacijsku društvenu odgovornost

For the first time on the Croatian market, in accordance with world trends, this book dedicated to business ethics and social-corporate business responsibility was published.