The book deals with employee reward systems in an economic and industrial context.
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Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
How to succeed with the biggest market opportunity in the next 50 years.
Small and medium-sized entrepreneurs must plan in a way that is common and accepted in the business world, in order to stay on the market.
What is the global market and how does it work? Rivoli provided the answer to this question in a way that would be easy for a wide readership to understand; explaining how the life cycle of a very ordinary item of clothing – a T-shirt – begins and ends.
The third book in the series, Don't Care About Small Things at Work, continues the successful series and offers a hundred new tips on how to reduce the level of stress, this time, related to the workplace.
The book is intended for students of higher and higher business schools, entrepreneurs, managers, but as a useful material it is also recommended for professors of economics subjects in secondary schools.