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Douglas Coupland, whose cult book "Generation X" was a "McLuhanian" representation of culture in fictional form, has written a concise biography of the media theorist that interprets the life and work of the man he deals with from the inside.
In the book, Todorov examines the relationship between the production of discourse (rhetoric) and its interpretation (hermeneutics), focusing on verbal symbolism – the phenomenon of indirect meaning that builds on direct, literal meaning.
In his lecture Linguistics and Poetics, Russian-American linguist Roman Jakobson (1896–1982) explores the relationship between language and literature, arguing that poetics is a subdivision of linguistics that deals with what makes a verbal message a work
In Culture and Communication, Edmund Leach explores social relations through language, rituals, and symbols. He connects anthropology with communication theory, showing culture as a system of meaning that shapes human behavior.
The book Opšta lingvistika or General Course in Linguistics (1916, compiled posthumously from the lectures of the Swiss linguist Ferdinand de Saussure, 1857–1913) represents the foundation of structuralism and modern linguistics.
The famous Serbian linguist and one of the most influential figures in 20th-century Yugoslav linguistics, in this book continues her series of "Linguistic Reflections" – lucid, erudite essays that combine general linguistics, the Serbian language, and cul