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In the book, Todorov examines the relationship between the production of discourse (rhetoric) and its interpretation (hermeneutics), focusing on verbal symbolism – the phenomenon of indirect meaning that builds on direct, literal meaning.
Douglas Coupland, whose cult book "Generation X" was a "McLuhanian" representation of culture in fictional form, has written a concise biography of the media theorist that interprets the life and work of the man he deals with from the inside.
Ranko Bugarski, a distinguished linguist, in his book Language and Linguistics provides a clear and accessible overview of basic linguistic terms and methods.
"Word and Object" by Willard Van Orman Quine is a key work in logic and philosophy of language, in which the author explores the relationships between language, thought, and reality.
The book Opšta lingvistika or General Course in Linguistics (1916, compiled posthumously from the lectures of the Swiss linguist Ferdinand de Saussure, 1857–1913) represents the foundation of structuralism and modern linguistics.
In Culture and Communication, Edmund Leach explores social relations through language, rituals, and symbols. He connects anthropology with communication theory, showing culture as a system of meaning that shapes human behavior.