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Market research has been present for decades as an activity that helps in business decision-making. Understanding and applying market research have become an important and serious component of business.
Das Buch richtet sich an Mitarbeiter in nichtwirtschaftlichen Tätigkeiten (sozial, religiös, beruflich, politisch usw.), um Probleme marktgerecht zu lösen.
Klassiker des jugoslawischen Rechts
Marketingmanagement ist der führende Marketingtext, da sein Inhalt und seine Organisation stets die Veränderungen in der Marketingtheorie und -praxis widerspiegeln.
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"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.