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Professors Milena Dragićević Šešić and Branimir Stojković wrote a book in which some of the basics that shape the profession called culture manager are explained in a very simple way or presented for the first time.
"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.
The book is intended for employees in non-economic activities (social, religious, professional, political, etc.), in order to solve problems in a manner appropriate to market conditions.
Military propaganda brochure intended for Croatian Home Guards in World War I. A combination of combat instructions, moral encouragement and national appeal. Extremely rare.
In this thorough and significantly expanded edition, four leading marketing researchers show exactly how to choose the right metrics for every challenge.
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.