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Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.
Classics of Yugoslav law
The book "The Psychology of Success III: How to Gain Confidence and Master Public Speaking" by Dale Carnegie provides practical tips and techniques for developing personal and professional skills, especially in the area of public speaking and confidence
Market research has been present for decades as an activity that helps in business decision-making. Understanding and applying market research have become an important and serious component of business.
The book The Victory of the Glagolitic Script through a Thousand-Year Struggle by Frane Ivanišević is a significant work that documents the history and struggle of the Glagolitic script through the centuries. Published on the occasion of the erection of t