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Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
The book "The Psychology of Success III: How to Gain Confidence and Master Public Speaking" by Dale Carnegie provides practical tips and techniques for developing personal and professional skills, especially in the area of public speaking and confidence
In this thorough and significantly expanded edition, four leading marketing researchers show exactly how to choose the right metrics for every challenge.
*Public Opinion / Art and the Crowd* is a Croatian translation of two shorter studies by the Italian sociologist, criminologist, and publicist Scipio Sighele (1868–1913), one of the pioneers of crowd psychology and collective psychology.
"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.
A guide to creating tomorrow's best practices today. A call to slowly discard outdated systems and processes, and to start talking about management in a new and different way.