Jedan primjerak je u ponudi
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Upravljanje marketingom vodeći je marketinški tekst jer njegov sadržaj i organizacija dosljedno odražavaju promjene u marketinškoj teoriji i praksi.
The book "Office Business Management" by Zane K. Quible, in its eighth edition from 2010, provides a comprehensive overview of the key aspects of office business management.
"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.
What is the global market and how does it work? Rivoli provided the answer to this question in a way that would be easy for a wide readership to understand; explaining how the life cycle of a very ordinary item of clothing – a T-shirt – begins and ends.
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.