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Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
The book "Office Business Management" by Zane K. Quible, in its eighth edition from 2010, provides a comprehensive overview of the key aspects of office business management.
In this thorough and significantly expanded edition, four leading marketing researchers show exactly how to choose the right metrics for every challenge.
Filip Cvitic's practical entrepreneurial handbook offers concrete strategies and tools for branding, marketing and increasing product visibility and attracting customers in the modern market.
The book "Strategic Management" (14th edition, 2008) by Arthur A. Thompson, A.J. Strickland III and John E. Gamble is a comprehensive textbook divided into two parts.
An overview of the history and position of Italian women from antiquity to Mussolini's fascist Italy, with an emphasis on their contribution to society and culture. A popular educational publication from the period of the Independent State of Croatia, wit