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Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.
An overview of the history and position of Italian women from antiquity to Mussolini's fascist Italy, with an emphasis on their contribution to society and culture. A popular educational publication from the period of the Independent State of Croatia, wit
The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business
Classics of Yugoslav law
*Public Opinion / Art and the Crowd* is a Croatian translation of two shorter studies by the Italian sociologist, criminologist, and publicist Scipio Sighele (1868–1913), one of the pioneers of crowd psychology and collective psychology.
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.