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Marketingmanagement ist der führende Marketingtext, da sein Inhalt und seine Organisation stets die Veränderungen in der Marketingtheorie und -praxis widerspiegeln.
The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business
The book explores the role of foreign capital in the development of underdeveloped countries. This book studies experiences from Asia and analyzes how foreign capital can contribute to economic progress.
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
"Financial Markets and Institutions" by Frederic S. Mishkin and Stanley G. Eakins (2005 edition) provides a comprehensive overview of financial systems, exploring the role of financial markets, institutions, and instruments in the economy.