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"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.
This book provides a comprehensive overview of entrepreneurship, covering key concepts such as developing an entrepreneurial idea, business planning, financing, management, and business growth.
An iconoclast, according to Gregory Burns, denotes a person who thinks unconventionally, subverts established norms and brings innovative ideas despite social pressures.
