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Douglas Coupland, whose cult book "Generation X" was a "McLuhanian" representation of culture in fictional form, has written a concise biography of the media theorist that interprets the life and work of the man he deals with from the inside.
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In this provocative and interdisciplinary book, the author shows that emotions are not universal biological constants, but change across time, cultures, and social contexts – and they are precisely those that are crucial in shaping the history of humanity
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