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"Word and Object" by Willard Van Orman Quine is a key work in logic and philosophy of language, in which the author explores the relationships between language, thought, and reality.
In the book, Todorov examines the relationship between the production of discourse (rhetoric) and its interpretation (hermeneutics), focusing on verbal symbolism – the phenomenon of indirect meaning that builds on direct, literal meaning.
Ranko Bugarski, a distinguished linguist, in his book Language and Linguistics provides a clear and accessible overview of basic linguistic terms and methods.
Douglas Coupland, whose cult book "Generation X" was a "McLuhanian" representation of culture in fictional form, has written a concise biography of the media theorist that interprets the life and work of the man he deals with from the inside.
Jonathan Culler, an American literary and structuralist theorist, presents Ferdinand de Saussure in this classic study as the father of modern linguistics – a thinker who, along with Freud and Durkheim, revolutionized the study of man and society.