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This book deals with management by missions (MBM), the main idea of which is the distribution of corporate missions and goals to all levels of the company.
"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.
K. Blanchard and S. Bowles, authors of the New York Times business bestseller redRaving Fans, are back with the book Gung Ho.!
The purpose of this book is to combine theoretical discussions and institutional descriptions to provide insight into the operation of some of the world's major capital markets. It is intended for students, but it is written in an accessible way for a wid
Translation of the tenth American edition of the book, which has been enriched with many new information related to contemporary ideas, techniques and characteristics of management.