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Market research has been present for decades as an activity that helps in business decision-making. Understanding and applying market research have become an important and serious component of business.
Management and Marketing in Turbulent Times. An indispensable guide for business leaders who strive to survive today's economic storms and thrive in tomorrow's inevitable turbulence.
How to forget worries and find satisfaction in life.
In six chapters, the author addresses current problems and perspectives for the development of entrepreneurship and small businesses.
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.