One copy is available
Are you interested in another book? You can search the offer using our search engine or browse books by category.
Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.
The only book on the market that addresses operations and supply chain management. It provides an innovative approach to services and integration of modern supply chain management.
"Fundamentals of Political Economy" (1989) by Adolf Dragičević is a book that systematically presents the basic concepts and principles of political economy, with an emphasis on the then dominant Marxist approach.
The textbook covers the areas of business ethics and social responsibility excellently, and very usefully ends with a business case in which it leaves it up to the readers to open a discussion about it themselves and come up with solutions.
The book presents a range of issues and topics within the framework of corporate social responsibility, and mentions numerous problems and debates.
This superb book, with an international focus, covers important and contemporary issues within management accounting and cost accounting.