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In this thorough and significantly expanded edition, four leading marketing researchers show exactly how to choose the right metrics for every challenge.
Why is the future of business in selling more things, not copies?
An accessible, illustrated introduction to capitalism - its history, key ideas and impact on the world. Ideal for beginners and anyone who wants to quickly understand how capitalism shapes the economy, politics and values of the modern world.
"Fundamentals of Political Economy" (1989) by Adolf Dragičević is a book that systematically presents the basic concepts and principles of political economy, with an emphasis on the then dominant Marxist approach.
A manual that brings extraordinary results in every area of your life: at work, in your personal life, in your family and in your spiritual life. YOU WANT LESS.
How to Drive Extraordinary Growth. Few companies have discovered the secret to sustainable high growth—momentum. These companies have learned how to create the conditions that lead to extraordinary organic growth that feeds on itself, continually improvin