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Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
The purpose of this book is to combine theoretical discussions and institutional descriptions to provide insight into the operation of some of the world's major capital markets. It is intended for students, but it is written in an accessible way for a wid
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Thinking, fast and slow is a monumental work by the famous Nobel laureate and one of the world's most important psychologists. Thinking, fast and slow will change the way we are used to thinking about thinking.