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Reveals how today's managers can avoid the million-dollar mistakes that many top executives continue to make despite their highly paid consultants and business-school wisdom
In six chapters, the author addresses current problems and perspectives for the development of entrepreneurship and small businesses.
Newly edited by Dr. C.W. Asher, corresponding member of the Commission centrale de Statistique du Royaume Belge, the statistical societies of London and Frankfurt a. M. and the Societe d'economie charitable in Paris.
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
