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The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
The book systematically covers the basic concepts of the state, legal order, sources of law and the main branches of law. The textbook provides an overview of the structure of government, constitutional principles and basic institutes necessary for unders
The book covers key HR concepts: workforce planning, recruitment, training, performance appraisal, compensation and labor relations. The book provides practical methods for effective employee management.