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A business classic and international bestseller of the nineties, updated for the new century.
The book is one of the most important university sociology textbooks in Croatia and the former Yugoslavia. The work has gone through numerous editions, including the 18th edition in 1990, and has served as a fundamental textbook for generations of studen
In this book, world-renowned consultant and presenter Jerry Weissman talks about how to connect with the most difficult and demanding audiences and inspire them to action.