Suvremena prodaja: stvaranje vrijednosti za kupca

Putovanje jedne majice kroz globalno tržište

What is the global market and how does it work? Rivoli provided the answer to this question in a way that would be easy for a wide readership to understand; explaining how the life cycle of a very ordinary item of clothing – a T-shirt – begins and ends.

Računovodstvo: Temelj poslovnog odlučivanja

The world-renowned textbook, simply called Accounting, was conceived and written to introduce students and businessmen to the world of accounting, which is one of the main languages ​​of business today.

Upravljanje marketingom, 12. izdanje

"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.

Revizija: međunarodni pristup

"Audit: An International Approach" is a book that explores global auditing standards and practices, emphasizing the importance of international guidelines in the performance of audit tasks.

Human Resource Management

Izazovi menadžmenta u XXI. stoljeću

Management challenges in the XXI century. century is a book that strives to provide the reader with a current insight into today's entire business environment, into the ideas, skills and power that the job of managers and executives provides.