Suvremena prodaja: stvaranje vrijednosti za kupca

Suvremena prodaja: stvaranje vrijednosti za kupca

Barry L. Reece, Gerald L. Manning

Contemporary sales is a top selling textbook that follows the changing market conditions as well as the increasing expectations of customers. The purpose of each new edition of Contemporary Sales is to make this textbook as practical and applicable as pos

The book Contemporary Selling - Creating Customer Value provides a comprehensive overview of modern sales strategies with an emphasis on creating long-term customer value. The author(s) explore how the sales process has evolved from a traditional product-focused approach to modern methods focused on understanding customer needs, building relationships, and providing value-added solutions. Through theoretical concepts, practical examples and case studies, the book analyzes key aspects of sales management, negotiation, customer relationship management (CRM), as well as the impact of digitization and new technologies on sales processes. It is intended for students, managers, sales professionals and anyone who wants to improve their sales skills and understand how effective sales contribute to competitive advantage and long-term business success.

Original title
Contemporary sales
Translation
Zrinka Dujmović
Dimensions
26 x 20 cm
Pages
554
Publisher
Mate d.o.o, Zagreb, 2008.
 
Latin alphabet. Hardcover.
Language: Croatian.

One copy is available

Condition:New
 

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Ekonomija i novi razvoj

Ekonomija i novi razvoj

Mirjana Dragičević

The problems of economic development have found a very professional treatment in this book, so it can be used by students and scientists of other social activities.

Alinea, 1996.
Croatian. Latin alphabet. Paperback.
5.98
Upravljanje pomoću misija

Upravljanje pomoću misija

Pablo Cardona, Carlos Rey

This book deals with management by missions (MBM), the main idea of ​​which is the distribution of corporate missions and goals to all levels of the company.

Mate d.o.o, 2010.
Croatian. Latin alphabet. Hardcover with dust jacket.
6.88
Financijsko izvještavanje u Europskoj uniji

Financijsko izvještavanje u Europskoj uniji

Ana Klikovac

The book Financial reporting in the European Union was created as a result of research on the harmonization of financial reporting in the world, and especially in the European Union.

Mate d.o.o, 2009.
Croatian. Latin alphabet. Paperback with dust jacket.
5.24
Osnove prava

Osnove prava

Ljerka Mintas Hodak, Đuro Njavro, Emil Heršak, Branko Skerlev, Jasenka Zaninović, Luka Tadić Čoli...

Lectures for economics students.

Mate d.o.o, 2016.
Croatian. Latin alphabet. Paperback.
7.66
Kraj iluzija: Politika, ekonomija i kultura u kasnome modernizmu

Kraj iluzija: Politika, ekonomija i kultura u kasnome modernizmu

Andreas Reckwitz

The End of Illusions (2019) examines the disintegration of illusions about the West's continuous social progress. The book examines the transition from industrial to late modernism, marked by deindustrialization and crises such as the financial crisis of

TIM press, 2023.
Croatian. Latin alphabet. Paperback.
9.72
Englesko-hrvatski ekonomski rječnik / Hrvatsko-engleski ekonomski rječnik

Englesko-hrvatski ekonomski rječnik / Hrvatsko-engleski ekonomski rječnik

Ante Babić

The new, revised and updated edition of the English-Croatian and Croatian-English business dictionary in two volumes is valuable to business people, at a time of almost daily new economic terms that accompany numerous changes in business theory and practi

Mate d.o.o, 2009.
Croatian. Latin alphabet. Hardcover.
The book consists of two volumes
56.38