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Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
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The book applies economic theory (micro and macroeconomics) and methods of decision science analysis to examine how an organization can most effectively achieve its goals or objectives.
The book "Heroic Leadership" describes leadership principles inspired by Jesuit methods, emphasizing discipline, adaptability and vision as key elements of successful leadership.
How to draw hidden resources from your personal and business networks.