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In this thorough and significantly expanded edition, four leading marketing researchers show exactly how to choose the right metrics for every challenge.
"Fundamentals of Political Economy" (1989) by Adolf Dragičević is a book that systematically presents the basic concepts and principles of political economy, with an emphasis on the then dominant Marxist approach.
In six chapters, the author addresses current problems and perspectives for the development of entrepreneurship and small businesses.
The book presents a range of issues and topics within the framework of corporate social responsibility, and mentions numerous problems and debates.
Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.
Good money management is a key component of a company's success.