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Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
How to succeed with the biggest market opportunity in the next 50 years.
Technocracy Record Book
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
The most important lesson from the book "Foreign trade - how to do business abroad" is the understanding of international trade customs, terms and rules.
In the monograph, the leading author looks for new ways of organizing that will shape the possibilities of effective and successful satisfaction of common needs at the social level in the future.