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The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
Lectures for economics students.
What is the global market and how does it work? Rivoli provided the answer to this question in a way that would be easy for a wide readership to understand; explaining how the life cycle of a very ordinary item of clothing – a T-shirt – begins and ends.
Technique, style and strategy of America's most famous public speaking coach. Gaining an audience with a powerful performance.