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Professional manual on the application of marketing principles in small and medium-sized enterprises, with an emphasis on market research, consumer behavior, competitiveness, branding and development of business strategies.
This inspiring allegorical story presents ten ancient scrolls containing timeless principles of success, guiding the reader toward personal growth, true wealth, wisdom, and inner fulfillment.
In The Good Society: A Humane Plan, distinguished economist John Kenneth Galbraith proposes a radical vision of a more just society that subordinates economic growth to the well-being and dignity of all citizens.
The book functions on several levels - as a manual for students and future entrepreneurs, as an aid in finding answers to questions that can enable or facilitate the development of a globally successful high-tech project.
The trade framework in 1997 was marked by the entry into force of the first comprehensive Trade Act (as of January 1, 1997), which established clear rules for conducting trade activities and market conditions.
The book reveals the 7 principles by which Steve Jobs transformed Apple. Through practical examples, Gallo explains how passion, vision, innovation and simplicity lead to top business success.