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A guide to creating tomorrow's best practices today. A call to slowly discard outdated systems and processes, and to start talking about management in a new and different way.
"Stretch!" by Deans and Kroeger is an economic handbook that deals with the topics of flexibility and adaptability in business strategies and economic policies.
The book provides guidelines for increasing individual and organizational effectiveness through the application of situational leadership techniques, creating clear goals and visions, and turning customers into loyal followers.
"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.
A unique book on the Croatian market, Gartside's models of business letters and other business documents, in this completely revised and updated fifth edition, includes every imaginable form of business documentation.
"German Business Correspondence" by Blanka Jakić is a textbook intended for students, business people and anyone who wants to master business communication skills in German.