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Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.
What is the global market and how does it work? Rivoli provided the answer to this question in a way that would be easy for a wide readership to understand; explaining how the life cycle of a very ordinary item of clothing – a T-shirt – begins and ends.
The book "Office Business Management" by Zane K. Quible, in its eighth edition from 2010, provides a comprehensive overview of the key aspects of office business management.
„Consumer Behavior“ von Leon G. Schiffman und Leslie Lazar Kanuk ist eines der bekanntesten Werke auf dem Gebiet des Verbraucherverhaltens.
Ein Leitfaden, um schon heute die Best Practices von morgen zu entwickeln. Ein Aufruf, veraltete Systeme und Prozesse langsam zu verwerfen und neu und anders über Management zu sprechen.
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.