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Professors Milena Dragićević Šešić and Branimir Stojković wrote a book in which some of the basics that shape the profession called culture manager are explained in a very simple way or presented for the first time.
The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business
Hitler's book combines autobiography and political manifesto, laying the foundations of Nazi ideology. The work has been banned in many countries for promoting hatred, but it remains a historical document that reveals the origins of Nazi crimes.
A guide to creating tomorrow's best practices today. A call to slowly discard outdated systems and processes, and to start talking about management in a new and different way.
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.