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Market research has been present for decades as an activity that helps in business decision-making. Understanding and applying market research have become an important and serious component of business.
In the monograph, the leading author looks for new ways of organizing that will shape the possibilities of effective and successful satisfaction of common needs at the social level in the future.
How Machines Replaced Hands (1968) by Peter Klemm examines the development of technology and industrialization, focusing on the impact of machines on human labor.
We live in a networked and interdependent world, united in a global economy that has weakened borders and cross-border alliances, which is the only way for companies to survive.
The manual in which the author, a professor of management, through a series of different mental models, created on the basis of his own experience in business and social life, offers answers to a series of questions that every businessman asks himself.