Poduzetnička ekonomija: kako učiniti prvi korak

Izravni marketing

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

Upravljanje ljudskim potencijalima

The book covers key HR concepts: workforce planning, recruitment, training, performance appraisal, compensation and labor relations. The book provides practical methods for effective employee management.

Imunologija

The book is a professional scientific work that discusses the human body's defense system and the ways in which the body recognizes and destroys harmful substances such as bacteria, viruses, and other disease-causing agents.

Ponašanje potrošača: Europska slika

The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.

Hrvatski jezik u srednjoškolskoj nastavi

A basic handbook on the theory and practice of teaching, which elaborates methodological approaches to teaching language and literature and developing students' communicative and creative competences.

Zoologija, knjiga prva: Opšti dio (Biologija), Praživotinje, Mesozoa, Metazoa (sunđeri, Cnidaria, rebronoše, crvi i crvuljci)