Sveučilišni udžbenici • Obrazovanje

Poduzetnička ekonomija: kako učiniti prvi korak

Đuro Horvat, Željko Tintor

Knjiga je namijenjena studentima viših i visokih poslovnih škola, poduzetnicima, menadžerima, ali se kao korisno gradivo preporučuje i profesorima ekonomske grupe predmeta u srednjim školama.

Knjiga je posebno namijenjena poduzetnicima i obrtnicima koji sami obavljaju menadžerske poslove u vlastitom biznisu. Isto je namijenjena mladim poduzetnicima i poduzetnicima početnicima, koji obvezno moraju ovladati barem minimalnim poduzetničkim znanjima i vještinama.

Dimenzije

24 x 17 cm

Broj strana

314

Nakladnik

24 sata, Zagreb, 2006.

Latinica. Broširano.

Jezik: Hrvatski.

ISBN

978-9-53731-500-9

Jedan primjerak je u ponudi

Stanje:Korišteno, u odličnom stanju

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Economy • Marketing and propaganda

Izravni marketing

Marinko Kovačić, Đuro Horvat

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

Otokar Keršovani, 2003.

Hrvatski. Latinica. Broširano.

10,98 €

Literary criticism • History of literature • Literary Theory • University textbooks • Collections and chronologies

Književnost ranog novovjekovlja u Boki Kotorskoj: Hrestomatija za studente

Viktoria Franić Tomić, Slobodan Prosperov Novak

This student handbook is the most comprehensive presentation to date of the literary heritage of the Bay of Kotor in the early modern period, from the late Renaissance to the Baroque, in which the authors offer a chronological and thematic overview of the

Hrvatska sveučilišna naklada, 2015.

Hrvatski. Latinica. Broširano.

18,34 €

Grammar & Spelling • Language & linguistics • Education • Pedagogy • University textbooks

Hrvatski jezik u srednjoškolskoj nastavi

Dragutin Rosandić, Irena Rosandić

A basic handbook on the theory and practice of teaching, which elaborates methodological approaches to teaching language and literature and developing students' communicative and creative competences.

Školske novine, 1996.

Hrvatski. Latinica. Tvrde korice.

18,26 €

Economy • Marketing and propaganda • Management • Sociology • University textbooks

Ponašanje potrošača: Europska slika

Michael R. Solomon, Gary J. Bamossy, Soren Askegaard, Margaret K. Hogg

The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.

Mate d.o.o, 2015.

Hrvatski. Latinica. Tvrde korice.

32,26 €

Genetics • Medical Science • University textbooks

Medicinska genetika

Ljiljana Zergollern

"Medical Genetics" by Ljiljana Zergollern is a scientific and educational work that addresses the basic concepts of genetics in medicine and their application in the understanding, diagnosis, and prevention of hereditary diseases.

Školska knjiga, 1987.

Hrvatski. Latinica. Tvrde korice.

9,808,82 €

Francuska književnost • History of literature • Literary Theory • University textbooks

Književnost

Fernand Baldensperger

A classic work of comparative literature in which Fernand Baldensperger considers the nature, development and social role of literature and its connections with national and European cultural trends.

Hrvatski izdavalački bibliografski zavod (HIBZ), 1944.

Hrvatski. Latinica. Broširano.

6,32 €