Economy • Economy

Izravni marketing

Marinko Kovačić, Đuro Horvat

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

The reasons for such development should primarily be sought in the fascinating technological development fueled by the IT revolution...

Marketing is a form of activity in which direct communication between seller and buyer comes to the fore, and it assumes continuous and individualized target-oriented and mono/multimedia communication with potential customers! The mentioned relationship, the creative practice of direct marketing, the Internet, etc. are explained by the authors in this work...

Dimenzije

24 x 16,5 cm

Broj strana

Izdavač

Otokar Keršovani, Rijeka, 2003.

Tiraž: 1.000 primeraka

Latinica. Broširano.

Jezik: Hrvatski.

ISBN

9-53-153088-2

Jedan primerak je u ponudi

Stanje:Korišćeno, u odličnom stanju

Zanima Vas i neka druga knjiga? Možete pretražiti našu ponudu pomoću pretrage ili prelistati knjige po kategorijama.

Možda će Vas zanimati i ovi naslovi

Economy

Međunarodni revizijski standardi

Hrvatsko udruženje revizora, 1993.

Hrvatski. Latinica. Broširano.

5,99 €

Economy

Kako je nastao novac. Priča koju svatko može i treba razumjeti

Ivan Pernar

The book in front of you was written for one reason only. Its goal is to explain all the aspects, pitfalls and problems of money regulation and the financial system in the Republic of Croatia in a way that is as simple as possible and comprehensible to th

Vlastita naklada, 2014.

Hrvatski. Latinica. Broširano.

6,82 €

Economy

Međunarodna ekonomija: Teorija i ekonomska politika

Paul Krugman, Maurice Obstfeld

The book comprehensively deals with international trade theory, foreign trade policy, exchange rates and open economy macroeconomics, providing a thorough insight into global economic relations.

Mate d.o.o, 2009.

Hrvatski. Latinica. Tvrde korice.

33,00 €