Economy • Economy

Izravni marketing

Marinko Kovačić, Đuro Horvat

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

The reasons for such development should primarily be sought in the fascinating technological development fueled by the IT revolution...

Marketing is a form of activity in which direct communication between seller and buyer comes to the fore, and it assumes continuous and individualized target-oriented and mono/multimedia communication with potential customers! The mentioned relationship, the creative practice of direct marketing, the Internet, etc. are explained by the authors in this work...

Dimensions

24 x 16.5 cm

Pages

Publisher

Otokar Keršovani, Rijeka, 2003.

Distribution: 1,000 copies

Latin alphabet. Paperback.

Language: Croatian.

ISBN

9-53-153088-2

One copy is available

Condition:Used, excellent condition

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Humor and Satire • Manuals and guides • Aphorisms and jokes • Economy

Blefsikon: Marketing

Graham Harding, Paul Walton

Mozaik knjiga, 1994.

Croatian. Latin alphabet. Paperback.

2.48 €

Management • Economy

Gartsideovi modeli poslovnih pisama i ostalih poslovnih dokumenata

Shirley Taylor

A unique book on the Croatian market, Gartside's models of business letters and other business documents, in this completely revised and updated fifth edition, includes every imaginable form of business documentation.

Mate d.o.o, 2002.

Croatian. Latin alphabet. Paperback.

18.46 €

Social Science • Management • Marketing and propaganda • Economy

Upravljanje marketingom, 12. izdanje

Philip Kotler, Kevin Lane Keller

"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.

Mate d.o.o, 2008.

Croatian. Latin alphabet. Hardcover.

23.10 €

Management • Economy • Math & Physics

Primijenjena matematika za poslovanje, ekonomiju, znanosti o živom svijetu i humanističke znanosti

Raymond A. Barett, Michael R. Ziegler, Karl E. Byleen

This book provides an excellent introduction to all mathematical disciplines that are applied in the social sciences, especially economics, but also in the natural sciences.

Mate d.o.o, 2006.

Croatian. Latin alphabet. Hardcover.

26.54 €

Economy

Ekonomika

Tina Drutter, Izak Drutter

Naprijed, 1964.

Croatian. Latin alphabet. Hardcover.

1.99 - 2.46 €

Journalism • Economy

The Naked Manager

Robert Heller

Reveals how today's managers can avoid the million-dollar mistakes that many top executives continue to make despite their highly paid consultants and business-school wisdom

Coronet Books, 1974.

English. Latin alphabet. Paperback.

4.35 €