Economy • Marketing and propaganda

Izravni marketing

Name: Izravni marketing
Price: 10.98 EUR
Availability: InStock

Marinko Kovačić, Đuro Horvat

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

The reasons for such development should primarily be sought in the fascinating technological development fueled by the IT revolution...

Marketing is a form of activity in which direct communication between seller and buyer comes to the fore, and it assumes continuous and individualized target-oriented and mono/multimedia communication with potential customers! The mentioned relationship, the creative practice of direct marketing, the Internet, etc. are explained by the authors in this work...

Dimensions

24 x 16.5 cm

Pages

Publisher

Otokar Keršovani, Rijeka, 2003.

Distribution: 1,000 copies

Latin alphabet. Paperback.

Language: Croatian.

ISBN

9-53-153088-2

One copy is available

Condition:Used, excellent condition

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Economy

Priručnik o obračunu poslovanja

serves as a practical guide to understanding economic and accounting procedures in companies, with an emphasis on the then system of social accounting in Yugoslavia.

Savez računovodstvenih i financijskih radnika hrvatske, 1987.

Croatian. Latin alphabet. Paperback.

7.90 €

Economy • Moral philosophy • Contemporary philosophy • Introduction to philosophy

Uvod u filozofiju

Kristijan Krkač

The textbook covers the areas of business ethics and social responsibility excellently, and very usefully ends with a business case in which it leaves it up to the readers to open a discussion about it themselves and come up with solutions.

Mate d.o.o, 2009.

Croatian. Latin alphabet. Paperback.

20.00 €

Economy • Manuals and guides • Popular Science

Budi sam svoj mentor

Anne Bruce

The book is about responsibility, not just self-mentoring. Responsibility is a key component of self-mentoring. Let this book be your official "support" and "encourager".

Mate d.o.o, 2018.

Croatian. Latin alphabet. Paperback.

12.40 €

Economy • Marketing and propaganda • Management • Sociology • University textbooks

Ponašanje potrošača: Europska slika

Michael R. Solomon, Gary J. Bamossy, Soren Askegaard, Margaret K. Hogg

The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.

Mate d.o.o, 2015.

Croatian. Latin alphabet. Hardcover.

32.2629.03 €

Economy

Momentum efekt

J. C. Larreche

How to Drive Extraordinary Growth. Few companies have discovered the secret to sustainable high growth—momentum. These companies have learned how to create the conditions that lead to extraordinary organic growth that feeds on itself, continually improvin

24 sata, 2009.

Croatian. Latin alphabet. Paperback.

9.98 €

Economy • Political journalism • Popular Science

Management Olimpijskih igara

Damir Škaro

A book by our distinguished economist and Olympian in which he deals with the economic aspect of the Olympic Games, in which he himself participated several times as an athlete and as a member of the official Croatian Olympic Committee delegation.

Mate d.o.o, 2012.

Croatian. Latin alphabet. Paperback.

11.00 €