University textbooks • Education

Poduzetnička ekonomija: kako učiniti prvi korak

Đuro Horvat, Željko Tintor

The book is intended for students of higher and higher business schools, entrepreneurs, managers, but as a useful material it is also recommended for professors of economics subjects in secondary schools.

The book is especially intended for entrepreneurs and craftsmen who perform managerial tasks in their own business. It is also intended for young entrepreneurs and beginning entrepreneurs, who must master at least minimal entrepreneurial knowledge and skills.

Dimenzije

24 x 17 cm

Broj strana

314

Izdavač

24 sata, Zagreb, 2006.

Latinica. Broširano.

Jezik: Hrvatski.

ISBN

978-9-53731-500-9

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Economy • Marketing and propaganda

Izravni marketing

Marinko Kovačić, Đuro Horvat

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

Otokar Keršovani, 2003.

Hrvatski. Latinica. Broširano.

10,98 €

Literary Theory • University textbooks

Dječja književnost

Milan Crnković

Milan Crnković’s handbook is a seminal work in the study of children’s literature. It provides a systematic theoretical and historical overview, a genre classification, and aesthetic criteria for the analysis of literary works.

Školska knjiga, 1971.

Hrvatski. Latinica. Broširano.

9,25 €

Economy • Marketing and propaganda • Management • University textbooks

Marketing malih i srednjih poduzeća

Nataša Renko, Ružica Brečić

Professional manual on the application of marketing principles in small and medium-sized enterprises, with an emphasis on market research, consumer behavior, competitiveness, branding and development of business strategies.

Školska knjiga, 2016.

Hrvatski. Latinica. Broširano.

12,34 €

Law • Education • University textbooks

Rimsko pravo

Marijan Horvat

A fundamental textbook and an indispensable work of Croatian legal scholarship that systematically, in detail, and analytically presents the history, objective law, and institutions of Roman private law.

Školska knjiga, 1977.

Hrvatski. Latinica. Tvrde korice.

9,988,98 €

Zoology • Agriculture and farming • University textbooks

Priručnik za slatkovodno ribarstvo

Zlatko Livojević, Ivo Sabioncello, Nikola Fijan, Sibila Marko, Ida Mihajlović, Cvjetan Bojčić, Ma...

This major handbook, edited by Zlatko Livojević and Cvjetan Bojčić, provides a comprehensive overview of the biology, farming, protection, and processing technology of freshwater fish.

Agronomski glasnik, 1967.

Hrvatski. Latinica. Tvrde korice.

36,42 €

Education • Pedagogy • University textbooks

Etika, moral, osobnost: moralni odgoj u teoriji i praksi odgajanja

Ante Vukasović

The ethical-pedagogical study of academician Ante Vukasović explores the interrelationship of morality, education and the development of human personality, emphasizing the importance of general human and ethical values in the development of society.

Školska knjiga, 1993.

Hrvatski. Latinica. Tvrde korice.

7,986,38 €