University textbooks • Education

Poduzetnička ekonomija: kako učiniti prvi korak

Đuro Horvat, Željko Tintor

The book is intended for students of higher and higher business schools, entrepreneurs, managers, but as a useful material it is also recommended for professors of economics subjects in secondary schools.

The book is especially intended for entrepreneurs and craftsmen who perform managerial tasks in their own business. It is also intended for young entrepreneurs and beginning entrepreneurs, who must master at least minimal entrepreneurial knowledge and skills.

Dimenzije

24 x 17 cm

Broj strana

314

Izdavač

24 sata, Zagreb, 2006.

Latinica. Broširano.

Jezik: Hrvatski.

ISBN

978-9-53731-500-9

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Economy • Marketing and propaganda

Izravni marketing

Marinko Kovačić, Đuro Horvat

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

Otokar Keršovani, 2003.

Hrvatski. Latinica. Broširano.

10,98 €

Grammar & Spelling • Language & linguistics • University textbooks

Hrvatski pravopis

Ivan Marković, Krešimir Mićanović, Lada Badurina

The Matica Hrvatska orthography was created to be a useful and reliable aid for all those who use the standard Croatian language in their writing.

Matica hrvatska, 2007.

Hrvatski. Latinica. Tvrde korice.

18,56 €

Grammar & Spelling • Language & linguistics • Dictionaries • University textbooks

Gramatika hrvatskoga ili srpskoga književnog jezika

Tomo Maretić

The Grammar of the Croatian or Serbian Literary Language (first ed. 1899, third 1963, Matica hrvatska) is a classic normative grammar of the Štokavian (Vukonian) type: sounds, forms, word formation, syntax.

Matica hrvatska, 1963.

Hrvatski. Latinica. Tvrde korice s omotom.

9,32 €

Pedagogy • University textbooks

Pedagogija

This fundamental university textbook, edited by Pero Šimleša, provides a comprehensive and systematic overview of pedagogical science, theories of upbringing, teaching methodology, and the structure of the educational system.

Pedagoško-književni zbor, 1973.

Hrvatski. Latinica. Broširano.

7,98 €

Economy • Marketing and propaganda • Management • Sociology • University textbooks

Ponašanje potrošača: Europska slika

Michael R. Solomon, Gary J. Bamossy, Soren Askegaard, Margaret K. Hogg

The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.

Mate d.o.o, 2015.

Hrvatski. Latinica. Tvrde korice.

32,26 €

Medical Science • University textbooks

Imunologija

Ljiljana Zergollern

The book is a professional scientific work that discusses the human body's defense system and the ways in which the body recognizes and destroys harmful substances such as bacteria, viruses, and other disease-causing agents.

Školska knjiga, 1991.

Hrvatski. Latinica. Tvrde korice.

9,00 €