Sportski menadžment

At the time of professionalization of sports business and sports management, this book is of exceptional importance considering that it represents a perfect guide for the 21st century, both for students and for experienced professionals. Unlike similar textbooks on this topic, the book by Beech and Chadwick does not lack management theory. It is useful for university lectures, as well as for those who practice sports management.

This revolutionary new book gives managers and future managers of sports organizations all the tools they need. Sports Management is perfect for sports management students on leisure, sport and business management studies. The texts were written by leading experts from academia and practice from Great Britain, Europe and Australia, so it will be very interesting for experts who are already involved in sports business.

By combining theory and practice, the book Sports Management provides an insight into the specific context of sports organizations. It studies the theories and practice of management in sports within the functional areas of finance, human resources and marketing. It also addresses important contemporary issues such as risk management, media, sponsorships, and merchandising. The authors have selected inspiring examples from a variety of sports and countries.

Key features of the book:

The first business textbook designed specifically for sports management for students outside the U.S. -a. Numerous original cases and examples from a range of sports encourage students to apply theory to real-world scenarios. Outcomes, questions, exercises and learning ideas to help students progress in a structured way.