Kaotika
Management and Marketing in Turbulent Times. An indispensable guide for business leaders who strive to survive today's economic storms and thrive in tomorrow's inevitable turbulence.
Chaotics is a strategic working framework intended to solve economic turbulence. The book is based on the conception of the world economy, which has entered a period of economic uncertainty and enables companies to survive with higher rates of risk. For this, Philip Kotler and John A. Caslione present a set of new patterns of strategic behavior, as well as instruments for creating an early warning system, a system for designing possible scenarios to review possible outcomes, and a system for quick reactions.
Kaotika's management system helps managers to rethink their entire approach to management and marketing during recessions and other turbulent conditions, including how to develop an early warning system and identify the first signs of change, including disruptive innovations and shocks; create detailed worst-case, best-case, and most-anticipated scenarios using strategies to effectively deal with each one; strategically cut costs or increase efficiency; ensure market share in the basic consumer segment; to compress strategic planning into shorter three-month cycles in order to more easily follow the pulse of the company and to prevent the potentially catastrophic consequences of abandoning fundamental principles.
One copy is available
