Social Science • Management

Strateški menadžment (14. izdanje)

Name: Strateški menadžment (14. izdanje)
Availability: InStock

Arthur A. Thompson, A. J. Strickland Iii, John E. Gamble

The book "Strategic Management" (14th edition, 2008) by Arthur A. Thompson, A.J. Strickland III and John E. Gamble is a comprehensive textbook divided into two parts.

The first part deals with the concepts and techniques of creating and implementing a management strategy through 13 chapters that cover topics such as external environment analysis, resource valuation, generic competitive strategies, diversification, and ethics and social responsibility. The second part contains 37 real-world business cases, including well-known companies such as Starbucks, Netflix, Dell Computer, and McDonald's, providing readers with practical insight into the application of strategic concepts. This edition is adapted to the latest trends and changes in the field of strategic management, making it an indispensable textbook for management students and professionals.

Original title

Crafting and Executing Strategy

Translation

Paola Saganić, Ivana Ostojčić, Dunja Žarković

Editor

Đuro Njavro

Dimensions

26 x 21 cm

Pages

1180

Publisher

Mate d.o.o, Zagreb, 2008.

Latin alphabet. Hardcover.

Language: Croatian.

Two copies are available

Copy number 1

Condition:New

Copy number 2

Condition:Used, excellent condition

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Language & linguistics • Methodology • Education • Pedagogy • Literary Theory

Metodika književnog odgoja i obrazovanja

Dragutin Rosandić

A fundamental work of Croatian methodological science that explores the theory, goals, and methods of teaching literature, connecting the pedagogical, psychological, and aesthetic aspects of literary education.

Školska knjiga, 1988.

Croatian. Latin alphabet. Hardcover.

16.42 €

Social Science • Economy • Marketing and propaganda • Management

Upravljanje marketingom, 12. izdanje

Philip Kotler, Kevin Lane Keller

"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.

Mate d.o.o, 2008.

Croatian. Latin alphabet. Hardcover.

23.10 €

Pedagogy • Parenting and upbringing

Majka uspjeha: kako sam odgojila pobjednike

Amy Chua

The author is a law professor at Yale Law School. As a child, she and her family emigrated from the Republic of China to the USA. In this book, he writes about education techniques.

Znanje, 2012.

Croatian. Latin alphabet. Paperback.

7.32 €

Education • Pedagogy • Catholicity • Christianity • History of religion

Salezijanska škola u Europi

The book presents a scientific and pedagogical research into the Salesian educational system in the European context, with particular emphasis on its spiritual and educational dimension.

Salezijanska klasična gimnazija, 1997.

Croatian. Latin alphabet. Paperback.

3.82 €

Social Science • Science Fiction • Technology Books

Čarobnjaci naših dana

M. Iljin, E. Segal

"Magicians of Our Time" (1968) by M. Iljin and E. Segal is a popular science book that explains the development of science and technology in an understandable and interesting way.

Školska knjiga, 1968.

Croatian. Latin alphabet. Paperback.

3.66 €