Strateški menadžment (14. izdanje)

Strateški menadžment (14. izdanje)

Arthur A. Thompson, A. J. Strickland Iii, John E. Gamble

The book "Strategic Management" (14th edition, 2008) by Arthur A. Thompson, A.J. Strickland III and John E. Gamble is a comprehensive textbook divided into two parts.

The first part deals with the concepts and techniques of creating and implementing a management strategy through 13 chapters that cover topics such as external environment analysis, resource valuation, generic competitive strategies, diversification, and ethics and social responsibility. The second part contains 37 real-world business cases, including well-known companies such as Starbucks, Netflix, Dell Computer, and McDonald's, providing readers with practical insight into the application of strategic concepts. This edition is adapted to the latest trends and changes in the field of strategic management, making it an indispensable textbook for management students and professionals.

Original title
Crafting and Executing Strategy
Translation
Paola Saganić, Ivana Ostojčić, Dunja Žarković
Editor
Đuro Njavro
Dimensions
26 x 21 cm
Pages
1180
Publisher
Mate d.o.o, Zagreb, 2008.
 
Latin alphabet. Hardcover.
Language: Croatian.

Two copies are available

Copy number 1

Condition:New

Copy number 2

Condition:Used, excellent condition
 

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Kreativne industrije

Kreativne industrije

John Hartley

''Creative Industries'' is a bold collection of essays that charts the tumultuous revolution that is transforming the production, consumption, and understanding of culture in an era of all-connections.

Multimedia Clio, 2007.
Serbian. Latin alphabet. Hardcover.
14.98
Skriveno lice vremena

Skriveno lice vremena

Michael Hulin

The Hidden Face of Time (1985) by Michel Hulin, a French Indologist and historian of religions, explores the concept of death and the afterlife through a comparative analysis of different cultures and religious traditions.

Naprijed, 1989.
Croatian. Latin alphabet. Hardcover with dust jacket.
11.52
Radno i socijalno pravo, knj. I: Radni odnosi (II)

Radno i socijalno pravo, knj. I: Radni odnosi (II)

Nikola Tintić

The book is a professional textbook that was used in Yugoslavia at the time as basic literature for students of law, economics and administration, as well as for practitioners in the field of labor relations, self-management and social security.

Narodne novine, 1972.
Croatian. Latin alphabet. Hardcover.
8.747.87
Hrvatski naš svagda(š)nji

Hrvatski naš svagda(š)nji

Stjepko Težak

Words are like people: they are born, grow, travel, cross the borders of municipalities, provinces and states, adapt, change nationality and citizenship, reproduce, age and die, and – unlike people, similar to gods – they can also be resurrected.

Školske novine, 1990.
Croatian. Latin alphabet. Hardcover.
4.24
Semiologija

Semiologija

Pierre Guiraud

Guiraud defines semiology as the science of signs and sign systems. He starts from Saussure's idea that language is the model for the study of all other signs.

Prosveta, 1983.
Serbian. Latin alphabet. Paperback.
4.98
Bestijarij: Od predaje do umjetnosti i natrag

Bestijarij: Od predaje do umjetnosti i natrag

Jadranka Damjanov

A collection of essays by a distinguished Croatian art historian, exploring the symbolism of animals in art, folklore, and mythology, connecting ancient traditions with their reflection in fine art and culture.

Sipar, 2008.
Croatian. Latin alphabet. Paperback.
12.58