Strateški menadžment (14. izdanje)

Strateški menadžment (14. izdanje)

Arthur A. Thompson, A. J. Strickland Iii, John E. Gamble

The book "Strategic Management" (14th edition, 2008) by Arthur A. Thompson, A.J. Strickland III and John E. Gamble is a comprehensive textbook divided into two parts.

The first part deals with the concepts and techniques of creating and implementing a management strategy through 13 chapters that cover topics such as external environment analysis, resource valuation, generic competitive strategies, diversification, and ethics and social responsibility. The second part contains 37 real-world business cases, including well-known companies such as Starbucks, Netflix, Dell Computer, and McDonald's, providing readers with practical insight into the application of strategic concepts. This edition is adapted to the latest trends and changes in the field of strategic management, making it an indispensable textbook for management students and professionals.

Original title
Crafting and Executing Strategy
Translation
Paola Saganić, Ivana Ostojčić, Dunja Žarković
Editor
Đuro Njavro
Dimensions
26 x 21 cm
Pages
1180
Publisher
Mate d.o.o, Zagreb, 2008.
 
Latin alphabet. Hardcover.
Language: Croatian.

Two copies are available

Copy number 1

Condition:New

Copy number 2

Condition:Used, excellent condition
 

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Prije potopa: Dokaz da je biblijski potop bio stvaran događaj

Prije potopa: Dokaz da je biblijski potop bio stvaran događaj

Ian Wilson

British historian Ian Wilson (known for his books on the Shroud of Turin and Jesus) offers the most thorough defense of the thesis that the biblical flood was a real historical event, not just a myth, in his work Before the Flood.

Stari grad, 2007.
Croatian. Latin alphabet. Hardcover.
16.2211.38 - 16.2812.18
Zakon o osnovnim vlasničkopravnim odnosima: komentar, sudska praksa i drugi odgovarajući propisi

Zakon o osnovnim vlasničkopravnim odnosima: komentar, sudska praksa i drugi odgovarajući propisi

Mladen Žuvela

The book The Law on Basic Ownership Relations, edited by M. Žuvela, is a classic commentary on the Law on Basic Ownership Relations (ZOVO) from 1980 (Official Gazette of the SFRY, No. 6/80), with 88 articles.

Narodne novine, 1990.
Croatian. Latin alphabet. Hardcover.
24.4822.03
Sam protiv njih

Sam protiv njih

Roman Leljak

A non-fiction work by a Slovenian investigator of the UDB archives. The author, a former KOS employee, left the army after learning about the crimes of the Yugoslav army during the war and the post-war period, and dedicated himself to exposing the secret

Vlastita naklada, 1990.
Croatian. Latin alphabet. Paperback.
16.42
Čovek od straha: O zavisnostima

Čovek od straha: O zavisnostima

Vesna Mališić

This book explores the subject of addiction, focusing on fear and its role in various forms of addiction.

Partizanska knjiga, 1986.
Serbian. Latin alphabet. Paperback.
6.38
Primitivni mentalitet

Primitivni mentalitet

Lucien Lévy-Bruhl

This work is a psychological-sociological treatise, which studies that level of human consciousness, which, according to Lévy-Bruhl, precedes the consciousness of today's European.

Kultura, 1954.
Croatian. Latin alphabet. Hardcover with dust jacket.
14.98
Introducing Capitalism: A Graphic Guide

Introducing Capitalism: A Graphic Guide

Dan Cryan, Sharron Shatil

An accessible, illustrated introduction to capitalism - its history, key ideas and impact on the world. Ideal for beginners and anyone who wants to quickly understand how capitalism shapes the economy, politics and values ​​of the modern world.

Icon Books, 2013.
English. Latin alphabet. Paperback.
6.32