Strateški menadžment (14. izdanje)

Strateški menadžment (14. izdanje)

Arthur A. Thompson, A. J. Strickland Iii, John E. Gamble

The book "Strategic Management" (14th edition, 2008) by Arthur A. Thompson, A.J. Strickland III and John E. Gamble is a comprehensive textbook divided into two parts.

The first part deals with the concepts and techniques of creating and implementing a management strategy through 13 chapters that cover topics such as external environment analysis, resource valuation, generic competitive strategies, diversification, and ethics and social responsibility. The second part contains 37 real-world business cases, including well-known companies such as Starbucks, Netflix, Dell Computer, and McDonald's, providing readers with practical insight into the application of strategic concepts. This edition is adapted to the latest trends and changes in the field of strategic management, making it an indispensable textbook for management students and professionals.

Original title
Crafting and Executing Strategy
Translation
Paola Saganić, Ivana Ostojčić, Dunja Žarković
Editor
Đuro Njavro
Dimensions
26 x 21 cm
Pages
1180
Publisher
Mate d.o.o, Zagreb, 2008.
 
Latin alphabet. Hardcover.
Language: Croatian.

Two copies are available

Copy number 1

Condition:New

Copy number 2

Condition:Used, excellent condition
 

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Kratka povijest ljudske rase

Kratka povijest ljudske rase

Michael Cook

Michael A. Cook, Princeton professor of Islamic history, provides an overview of human history from the Neolithic to the fall of the Twin Towers in 2001 in this witty and intelligent synthesis, asking the key question: why did everything happen exactly th

Profil Knjiga, 2009.
Croatian. Latin alphabet. Paperback.
16.28
Što su Česi?: kratki pregled činjenica i pokušaj objašnjenja

Što su Česi?: kratki pregled činjenica i pokušaj objašnjenja

Jan Patočka

In the book before you, Jan Patočka wrote a paradigmatic essay on the Central European identity of a Slavic people.

Durieux, 2000.
Croatian. Latin alphabet. Paperback.
7.74
Digitalni minimalizam: Kako živjeti smisleno i usredotočeno u svijetu prepunu ometanja

Digitalni minimalizam: Kako živjeti smisleno i usredotočeno u svijetu prepunu ometanja

Cal Newport

Do you find yourself endlessly scrolling through social media and portals as time passes? Do you feel exhausted after endless online conversations and comments? Do you worry more about your social media posts than your real life?

Verbum, 2022.
Croatian. Latin alphabet. Hardcover.
14.28
Rat u transformaciji

Rat u transformaciji

Milan Galović

With the support of scientific and technical discoveries and global economic and media connections, wars have grown into planetary events.

Jesenski i Turk, 2001.
Croatian. Latin alphabet. Paperback.
3.98
Zbirka zakona kaznenog prava Republike Hrvatske: redakcijski pročišćeni tekstovi

Zbirka zakona kaznenog prava Republike Hrvatske: redakcijski pročišćeni tekstovi

Informator, 1996.
Croatian. Latin alphabet. Paperback.
7.86
Hrvatski jezik u srednjoškolskoj nastavi

Hrvatski jezik u srednjoškolskoj nastavi

Dragutin Rosandić, Irena Rosandić

A basic handbook on the theory and practice of teaching, which elaborates methodological approaches to teaching language and literature and developing students' communicative and creative competences.

Školske novine, 1996.
Croatian. Latin alphabet. Hardcover.
18.26