Social Science • Economy

Strateški menadžment (14. izdanje)

Name: Strateški menadžment (14. izdanje)
Availability: InStock

Arthur A. Thompson, A. J. Strickland Iii, John E. Gamble

The book "Strategic Management" (14th edition, 2008) by Arthur A. Thompson, A.J. Strickland III and John E. Gamble is a comprehensive textbook divided into two parts.

The first part deals with the concepts and techniques of creating and implementing a management strategy through 13 chapters that cover topics such as external environment analysis, resource valuation, generic competitive strategies, diversification, and ethics and social responsibility. The second part contains 37 real-world business cases, including well-known companies such as Starbucks, Netflix, Dell Computer, and McDonald's, providing readers with practical insight into the application of strategic concepts. This edition is adapted to the latest trends and changes in the field of strategic management, making it an indispensable textbook for management students and professionals.

Original title

Crafting and Executing Strategy

Translation

Paola Saganić, Ivana Ostojčić, Dunja Žarković

Editor

Đuro Njavro

Dimensions

26 x 21 cm

Pages

1180

Publisher

Mate d.o.o, Zagreb, 2008.

Latin alphabet. Hardcover.

Language: Croatian.

Two copies are available

Copy number 1

Condition:New

Copy number 2

Condition:Used, excellent condition

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Economy

Poslovna etika, korporacijska društvena odgovornost i održivost

The book presents a range of issues and topics within the framework of corporate social responsibility, and mentions numerous problems and debates.

Mate d.o.o, 2016.

Croatian. Latin alphabet. Paperback.

22.98 €

Economy

Upravljanje bankama i financijske usluge

Peter S. Rose, Sylvia C. Hudgins

The textbook Banking and Financial Services Management provides an analysis of a wide range of financial services and institutions, whether they are among the giants or among smaller providers.

Mate d.o.o, 2015.

Croatian. Latin alphabet. Paperback.

42.38 €

Economy • Marketing and propaganda • Management • Politicology • Sociology

Putovanje jedne majice kroz globalno tržište

Pietra Rivoli

What is the global market and how does it work? Rivoli provided the answer to this question in a way that would be easy for a wide readership to understand; explaining how the life cycle of a very ordinary item of clothing – a T-shirt – begins and ends.

V.B.Z, 2008.

Croatian. Latin alphabet. Paperback.

5.34 €

Language & linguistics • Culturology • Encyclopedia, Dictionaries & Lexicons

Nerezînski beseduâr: rječnik govora Nerezina na otoku Lošinju

Onorato Bonić, Nataša Šprljan, Flavia Zorović

The work Nerezinski beseduâr is a dictionary of the speech of Nerezine on the island of Lošinj, which has almost 12,600 lexicographical entries, and is accompanied by contributions from local phraseology, paremiology and toponymy.

24 sata, 2023.

Croatian. Latin alphabet. Hardcover.

29.90 €