Društvene znanosti • Menadžment

Strateški menadžment (14. izdanje)

Name: Strateški menadžment (14. izdanje)
Availability: InStock

Arthur A. Thompson, A. J. Strickland Iii, John E. Gamble

The book "Strategic Management" (14th edition, 2008) by Arthur A. Thompson, A.J. Strickland III and John E. Gamble is a comprehensive textbook divided into two parts.

The first part deals with the concepts and techniques of creating and implementing a management strategy through 13 chapters that cover topics such as external environment analysis, resource valuation, generic competitive strategies, diversification, and ethics and social responsibility. The second part contains 37 real-world business cases, including well-known companies such as Starbucks, Netflix, Dell Computer, and McDonald's, providing readers with practical insight into the application of strategic concepts. This edition is adapted to the latest trends and changes in the field of strategic management, making it an indispensable textbook for management students and professionals.

Original title

Crafting and Executing Strategy

Translation

Paola Saganić, Ivana Ostojčić, Dunja Žarković

Editor

Đuro Njavro

Dimensions

26 x 21 cm

Pages

1180

Publisher

Mate d.o.o, Zagreb, 2008.

Latin alphabet. Hardcover.

Language: Croatian.

Two copies are available

Copy number 1

Condition:New

Copy number 2

Condition:Used, excellent condition

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Politicology • Sociology • Marxism

Sve što je čvrsto i postojano pretvara se u dim...

Katarina Peović-Vuković

Katarina Peović's collection of texts revives Marxism in the era of capitalist crisis. The book analyzes key works by Marx and Engels, connecting them with contemporary thinkers such as Alain Badiou and Michael Lebowitz.

Durieux, 2021.

Croatian. Latin alphabet. Paperback.

16.52 €

Language & linguistics • Methodology • Education • Pedagogy • Literary Theory

Metodika književnog odgoja i obrazovanja

Dragutin Rosandić

A fundamental work of Croatian methodological science that explores the theory, goals, and methods of teaching literature, connecting the pedagogical, psychological, and aesthetic aspects of literary education.

Školska knjiga, 1988.

Croatian. Latin alphabet. Hardcover.

16.4213.14 €

Anthropology • History of Civilizations • Svjetska povijest • Political-historical essays • Popular Science

Kratka povijest ljudske rase

Michael Cook

Michael A. Cook, Princeton professor of Islamic history, provides an overview of human history from the Neolithic to the fall of the Twin Towers in 2001 in this witty and intelligent synthesis, asking the key question: why did everything happen exactly th

Profil Knjiga, 2009.

Croatian. Latin alphabet. Paperback.

16.28 €

Psychology • Popular Science

Sedam i pol pouka o mozgu

Lisa Feldman-Barrett

Have you ever wondered why you have a brain? In this book, renowned neuroscientist Lisa Feldman Barrett demystifies that large gray mass between our ears.

Petrine knjige, 2023.

Croatian. Latin alphabet. Paperback.

9.76 €

Culturology • Sociology

Opća kultura III

Nikola Bačić

This is the third part of a series of textbooks that covered basic knowledge from different areas of human creativity, society and civilization.

VISOKA INDUSTRIJSKO-PEDAGOŠKA ŠKOLA U RIJECI, 1971.

Croatian. Latin alphabet. Paperback.

8.98 €

Psychology • Manuals and guides • Psychotherapy and self-help

Digitalni minimalizam: Kako živjeti smisleno i usredotočeno u svijetu prepunu ometanja

Cal Newport

Do you find yourself endlessly scrolling through social media and portals as time passes? Do you feel exhausted after endless online conversations and comments? Do you worry more about your social media posts than your real life?

Verbum, 2022.

Croatian. Latin alphabet. Hardcover.

14.28 €