Social Science • Management

Strateški menadžment (14. izdanje)

Name: Strateški menadžment (14. izdanje)
Availability: InStock

Arthur A. Thompson, A. J. Strickland Iii, John E. Gamble

The book "Strategic Management" (14th edition, 2008) by Arthur A. Thompson, A.J. Strickland III and John E. Gamble is a comprehensive textbook divided into two parts.

The first part deals with the concepts and techniques of creating and implementing a management strategy through 13 chapters that cover topics such as external environment analysis, resource valuation, generic competitive strategies, diversification, and ethics and social responsibility. The second part contains 37 real-world business cases, including well-known companies such as Starbucks, Netflix, Dell Computer, and McDonald's, providing readers with practical insight into the application of strategic concepts. This edition is adapted to the latest trends and changes in the field of strategic management, making it an indispensable textbook for management students and professionals.

Original title

Crafting and Executing Strategy

Translation

Paola Saganić, Ivana Ostojčić, Dunja Žarković

Editor

Đuro Njavro

Dimensions

26 x 21 cm

Pages

1180

Publisher

Mate d.o.o, Zagreb, 2008.

Latin alphabet. Hardcover.

Language: Croatian.

Two copies are available

Copy number 1

Condition:New

Copy number 2

Condition:Used, excellent condition

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Social Science • Economy • Marketing and propaganda • Management

Ponašanje potrošača

Leon G. Schiffman, Leslie Lazar Kanuk

"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.

Mate d.o.o, 2004.

Croatian. Latin alphabet. Hardcover with dust jacket.

9.58 €

Social Science • Psychology

Čovek i mašine

Hajvel Marel

The book Man and Machine by Hywel Murrell, published in 1979 in Belgrade by the publisher Nolit, explores the psychological aspects of the interaction between man and machines.

Nolit, 1979.

Serbian. Latin alphabet. Paperback.

2.96 €

Social Science

Demokratizacija Hrvatske

Igor Dekanić

In the introductory part, Dekanić brilliantly identifies Croatian national mentalities, syndromes, complexes and characteristics.

Prometej, 2004.

Croatian. Latin alphabet. Hardcover.

7.42 €

Social Science • History

Najveće katastrofe čovječanstva

Joachim G. Leithauser

The book The Greatest Catastrophes of Mankind by Joachim G. Leithäuser, published in 1963, provides a comprehensive account of the greatest natural and human disasters that have shaped human history.

Stvarnost, 1963.

Croatian. Latin alphabet. Hardcover.

5.12 €

Anthropology • Culturology • Sociology • Essays • Contemporary philosophy

Rajski brežuljci: Povijest moći i nemoći

Mineke Schipper

In her book, Mineke Schipper explores cultures throughout history to describe the complex relationship men have with the female body. Despite the symbiotic relationship between the sexes, men have always had greater power than women, and at the root of it

Durieux, 2021.

Croatian. Latin alphabet. Hardcover with dust jacket.

16.54 €