Social Science • Marketing and propaganda

Strateški menadžment (14. izdanje)

Arthur A. Thompson, A. J. Strickland Iii, John E. Gamble

The book "Strategic Management" (14th edition, 2008) by Arthur A. Thompson, A.J. Strickland III and John E. Gamble is a comprehensive textbook divided into two parts.

The first part deals with the concepts and techniques of creating and implementing a management strategy through 13 chapters that cover topics such as external environment analysis, resource valuation, generic competitive strategies, diversification, and ethics and social responsibility. The second part contains 37 real-world business cases, including well-known companies such as Starbucks, Netflix, Dell Computer, and McDonald's, providing readers with practical insight into the application of strategic concepts. This edition is adapted to the latest trends and changes in the field of strategic management, making it an indispensable textbook for management students and professionals.

Original title

Crafting and Executing Strategy

Translation

Paola Saganić, Ivana Ostojčić, Dunja Žarković

Editor

Đuro Njavro

Dimensions

26 x 21 cm

Pages

1180

Publisher

Mate d.o.o, Zagreb, 2008.

Latin alphabet. Hardcover.

Language: Croatian.

Two copies are available

Copy number 1

Condition:New

Copy number 2

Condition:Used, excellent condition

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Anthropology • Culturology • Sociology

U obranu naše budućnosti

Freimut Duve

Ova knjiga želi biti kulturni doprinos otvorenoj i slobodnoj raspravi, koja je nužna nakon čitavog desetljeća ispunjenog zločinom i ratom; ona želi biti mali korak na putu u demokratsku Europu.

Durieux, 2001.

Croatian. Latin alphabet. Paperback.

3.98 €

Psihoterapija i samopomoć • Popularna znanost • Psihologija

12 Rules for Life: An Antidote to Chaos

Jordan B. Peterson

12 pravila za život knjiga je koja iz temelja potresa suvremena općeprihvaćena stajališta, knjiga koja će preobraziti i uzdići srce i um svakoga čitatelja.

Penguin Books Ltd, 2018.

English. Latin alphabet. Paperback.

15.2812.22 €

Srpska povijest • Kulturologija • Sociologija • Književna kritika • Narodna književnost • Srpska književnost

Smrt na Kosovu Polju : istorija kosovskog mita

Ivan Čolović

Antropolog Ivan Čolović u ovoj kapitalnoj studiji razgrađuje kosovski mit ne kao historijsku istinu, nego kao politički konstrukat koji se stoljećima mijenja prema potrebama vlasti i nacije.

Biblioteka XX vek, 2016.

Serbian. Latin alphabet. Paperback.

12.58 €

Popularna znanost • Politologija

Koegzistencija i internacionalizam

Čedomir Štrbac

Glavna tema knjige je odnos između politike miroljubive koegzistencije i socijalističkog internacionalizma, koje autor ne vidi kao suprotstavljene, nego kao međusobno povezane koncepte unutar ideologije socijalizma i marksizma.

Radnička štampa, 1982.

Serbian. Latin alphabet. Hardcover.

4.98 €

Sociologija • Psihologija

Zdravo društvo

Erich Fromm

In dem Buch „Gesunde Gesellschaft“ versuchte Fromm zu zeigen, dass das Leben in einer Demokratie des XX. Jahrhundert stellt eine andere Art der Flucht aus der Freiheit dar. Die Analyse dieser Flucht, bei der die Entfremdung das zentrale Konzept ist, bilde

Rad, 1963.

Serbian. Latin alphabet. Hardcover.

8.42 €