Social Science • Marketing and propaganda

Strateški menadžment (14. izdanje)

Name: Strateški menadžment (14. izdanje)
Availability: InStock

Arthur A. Thompson, A. J. Strickland Iii, John E. Gamble

The book "Strategic Management" (14th edition, 2008) by Arthur A. Thompson, A.J. Strickland III and John E. Gamble is a comprehensive textbook divided into two parts.

The first part deals with the concepts and techniques of creating and implementing a management strategy through 13 chapters that cover topics such as external environment analysis, resource valuation, generic competitive strategies, diversification, and ethics and social responsibility. The second part contains 37 real-world business cases, including well-known companies such as Starbucks, Netflix, Dell Computer, and McDonald's, providing readers with practical insight into the application of strategic concepts. This edition is adapted to the latest trends and changes in the field of strategic management, making it an indispensable textbook for management students and professionals.

Original title

Crafting and Executing Strategy

Translation

Paola Saganić, Ivana Ostojčić, Dunja Žarković

Editor

Đuro Njavro

Dimensions

26 x 21 cm

Pages

1180

Publisher

Mate d.o.o, Zagreb, 2008.

Latin alphabet. Hardcover.

Language: Croatian.

Two copies are available

Copy number 1

Condition:New

Copy number 2

Condition:Used, excellent condition

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Psychology • Sociology

Čovek od straha: O zavisnostima

Vesna Mališić

This book explores the subject of addiction, focusing on fear and its role in various forms of addiction.

Partizanska knjiga, 1986.

Serbian. Latin alphabet. Paperback.

6.38 €

Politicology • Journalism and media • Political journalism

Hrvatska u mreži mafije, kriminala i korupcije

Darko Petričić

The task of this book is to unmask selected individuals who control the state and manage our lives, while the second task is to show that there is no healthy segment of society in Croatia.

Argus media, 2009.

Croatian. Latin alphabet. Hardcover.

19.98 €

Ecology

Sve o životnoj sredini

Pierre George

The book "All About the Environment" by Pierre George, published in 1979, comprehensively deals with environmental issues.

BIGZ, 1979.

Serbian. Latin alphabet. Paperback.

3.32 €

Anthropology • Culturology • Sociology

Primitivni mentalitet

Lucien Lévy-Bruhl

This work is a psychological-sociological treatise, which studies that level of human consciousness, which, according to Lévy-Bruhl, precedes the consciousness of today's European.

Kultura, 1954.

Croatian. Latin alphabet. Hardcover with dust jacket.

14.98 €

Ethnology • Travel Books

Nunamiuti: među eskimima na Aljaski

Helge Ingstad

Nunamiut - Eskimos (Labrador Algonquian: those who eat raw meat or, according to recent interpretations, those who knit snowshoes; they call themselves Inuit: people, singular Inuk), the population of the Arctic region.

SKD Prosvjeta, 1957.

Croatian. Latin alphabet. Hardcover with dust jacket.

12.98 €

Sociology

Tamna strana ekrana

The book is the result of many years of work by editors and collaborators and monitoring and analysis of domestic and foreign research on the impact of the media on children, youth and adults.

Tiva tiskara, 2012.

Croatian. Latin alphabet. Paperback.

2.98 €