Strateški menadžment (14. izdanje)

Strateški menadžment (14. izdanje)

Arthur A. Thompson, A. J. Strickland Iii, John E. Gamble

The book "Strategic Management" (14th edition, 2008) by Arthur A. Thompson, A.J. Strickland III and John E. Gamble is a comprehensive textbook divided into two parts.

The first part deals with the concepts and techniques of creating and implementing a management strategy through 13 chapters that cover topics such as external environment analysis, resource valuation, generic competitive strategies, diversification, and ethics and social responsibility. The second part contains 37 real-world business cases, including well-known companies such as Starbucks, Netflix, Dell Computer, and McDonald's, providing readers with practical insight into the application of strategic concepts. This edition is adapted to the latest trends and changes in the field of strategic management, making it an indispensable textbook for management students and professionals.

Original title
Crafting and Executing Strategy
Translation
Paola Saganić, Ivana Ostojčić, Dunja Žarković
Editor
Đuro Njavro
Dimensions
26 x 21 cm
Pages
1180
Publisher
Mate d.o.o, Zagreb, 2008.
 
Latin alphabet. Hardcover.
Language: Croatian.

Two copies are available

Copy number 1

Condition:New

Copy number 2

Condition:Used, excellent condition
 

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Javne financije

Javne financije

Dieter Brümmerhoff
Mate d.o.o, 2000.
Croatian. Latin alphabet. Paperback.
9.88 - 17.46
Biološke osnove osobina ličnosti

Biološke osnove osobina ličnosti

Ante Fulgosi

Introduction to natural science psychology

Naklada Slap, 1994.
Croatian. Latin alphabet. Paperback.
5.42
Školski leksikon: Jezik 0

Školski leksikon: Jezik 0

Stjepan Babić
Panorama, 1965.
Croatian. Latin alphabet. Hardcover.
3.75
Politološki rječnik: Država i politika

Politološki rječnik: Država i politika

Dieter Nohlen

Dieter Nohlen's "Political Dictionary: State and Politics" is a comprehensive handbook that includes key terms and concepts from the field of political science.

Pan Liber, 2001.
Croatian. Latin alphabet. Hardcover.
11.32
Pregled gramatike ruskoga jezika

Pregled gramatike ruskoga jezika

R. F. Poljanec
Školska knjiga, 1953.
Croatian. Latin alphabet. Paperback.
4.68
Drugi krug moći

Drugi krug moći

Carlos Castaneda

Četvrta Kastanedina knjiga, koja nastavlja njegovo putovanje kroz svet meksičkog šamanizma, ali sa novim fokusom: odnosima sa Don Huanovim učenicama i produbljivanjem učenja o dualnom aspektu svesti – prvom i drugom krugu moći.

Prosveta, 1981.
Serbian. Latin alphabet. Paperback.
14.3611.49