Pregovaranje

Disciplirano poduzetništvo: 24 koraka do uspješnog startup-a

Bill Aulet's 24-step book outlines a structured process for launching a successful startup. The author emphasizes understanding customers, testing assumptions, and systematically building a sustainable business model.

Nudge: Improving Decisions About Health, Wealth and Happiness

From Cass R. Sunstein and Richard H. Thaler, winner of the 2017 Nobel Prize in Economics, Nudge is the book that changed the way we think about decision-making.

The Decision Book: Fifty Models for Strategic Thinking

Ponašanje potrošača: Europska slika

The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.

Upravljanje marketingom

Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.

Upravljačko računovodstvo i računovodstvo troškova

This superb book, with an international focus, covers important and contemporary issues within management accounting and cost accounting.