Pregovaranje

Marketing management / Upravljanje marketingom

Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.

Strani privatni kapital i razvoj nerazvijenih zemalja - Neka iskustva Azije

The book explores the role of foreign capital in the development of underdeveloped countries. This book studies experiences from Asia and analyzes how foreign capital can contribute to economic progress.

Izravni marketing

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.

Tržišta kapitala

The purpose of this book is to combine theoretical discussions and institutional descriptions to provide insight into the operation of some of the world's major capital markets. It is intended for students, but it is written in an accessible way for a wid

Financijsko izvještavanje u Europskoj uniji

The book Financial reporting in the European Union was created as a result of research on the harmonization of financial reporting in the world, and especially in the European Union.

Zur Kritik bürgerlicher Didaktik und Bildungsökonomie