Marketing and propaganda • Management

Pregovaranje

Name: Pregovaranje
Availability: OutOfStock
ISBN: 9789532460650

Roy J. Lewicki, David M. Saunders, Bruce Barry

The fifth edition of the textbook on negotiation, that is, on the controlled communication process, which aims to resolve the conflict of interests of the various negotiating parties.

Through twenty chapters, the basics of negotiation, sub-processes of negotiation, context, individual differences, how negotiation works in different cultures, how to overcome disagreements and at the very end the author's recommendations and advice to future negotiators are explained in detail. All chapters, along with a theoretical presentation of the issue, also offer examples from practice related to the dynamics of negotiation, and also contain the latest research results and a current list of literature in this area.

Original title

Negotiation

Translation

Ivana Tuđman

Dimensions

21 x 17 cm

Pages

600

Publisher

Mate d.o.o, Zagreb, 2009.

Latin alphabet. Paperback.

Language: Croatian.

ISBN

978-9-53246-065-0

No copies available

The last copy was sold recently.

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Economy • Marketing and propaganda

Metrike marketinga

Paul W. Farris, N. T. Bendle, P. E. Pfefier, D. J. Reibstein

In this thorough and significantly expanded edition, four leading marketing researchers show exactly how to choose the right metrics for every challenge.

24 sata, 2014.

Croatian. Latin alphabet. Paperback.

29.9726.97 €

Economy • Marketing and propaganda • Management

Upravljanje marketingom

Philip Kotler, Kevin Lane Keller, Maja Martinović

Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.

Mate d.o.o, 2014.

Croatian. Latin alphabet. Hardcover.

39.97 €

Economy • Marketing and propaganda • Management • Politicology • Sociology

Putovanje jedne majice kroz globalno tržište

Pietra Rivoli

What is the global market and how does it work? Rivoli provided the answer to this question in a way that would be easy for a wide readership to understand; explaining how the life cycle of a very ordinary item of clothing – a T-shirt – begins and ends.

V.B.Z, 2008.

Croatian. Latin alphabet. Paperback.

5.34 €

Economy • Marketing and propaganda • Management • Sociology • University textbooks

Ponašanje potrošača: Europska slika

Michael R. Solomon, Gary J. Bamossy, Soren Askegaard, Margaret K. Hogg

The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.

Mate d.o.o, 2015.

Croatian. Latin alphabet. Hardcover.

32.2629.03 €