Pregovaranje

Disciplirano poduzetništvo: 24 koraka do uspješnog startup-a

Bill Aulet's 24-step book outlines a structured process for launching a successful startup. The author emphasizes understanding customers, testing assumptions, and systematically building a sustainable business model.

Dugi rep (2. proš. izd.)

Why is the future of business in selling more things, not copies?

Ponašanje potrošača: Europska slika

The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.

The Decision Book: Fifty Models for Strategic Thinking

Kultura : menadžment, animacija, marketing

Professors Milena Dragićević Šešić and Branimir Stojković wrote a book in which some of the basics that shape the profession called culture manager are explained in a very simple way or presented for the first time.

Upravljačko računovodstvo i računovodstvo troškova

This superb book, with an international focus, covers important and contemporary issues within management accounting and cost accounting.