Marketing and propaganda • Economy

Pregovaranje

Name: Pregovaranje
Availability: OutOfStock
ISBN: 9789532460650

Roy J. Lewicki, David M. Saunders, Bruce Barry

The fifth edition of the textbook on negotiation, that is, on the controlled communication process, which aims to resolve the conflict of interests of the various negotiating parties.

Through twenty chapters, the basics of negotiation, sub-processes of negotiation, context, individual differences, how negotiation works in different cultures, how to overcome disagreements and at the very end the author's recommendations and advice to future negotiators are explained in detail. All chapters, along with a theoretical presentation of the issue, also offer examples from practice related to the dynamics of negotiation, and also contain the latest research results and a current list of literature in this area.

Original title

Negotiation

Translation

Ivana Tuđman

Dimensions

21 x 17 cm

Pages

600

Publisher

Mate d.o.o, Zagreb, 2009.

Latin alphabet. Paperback.

Language: Croatian.

ISBN

978-9-53246-065-0

No copies available

The last copy was sold recently.

Are you interested in another book? You can search the offer using our search engine or browse books by category.

You may also be interested in these titles

Marketing and propaganda • Marxism • Political philosophy

Manifest komunističke partije

Karl Marx, Friedrich Engels

Marx and Engels’s foundational political text examines class struggle, capitalism and the working class, combining social criticism with a programme for revolutionary change.

Kultura, 1957.

Croatian. Latin alphabet. Paperback.

6.74 €

Economy • Marketing and propaganda • Management • University textbooks

Marketing malih i srednjih poduzeća

Nataša Renko, Ružica Brečić

Professional manual on the application of marketing principles in small and medium-sized enterprises, with an emphasis on market research, consumer behavior, competitiveness, branding and development of business strategies.

Školska knjiga, 2016.

Croatian. Latin alphabet. Paperback.

12.34 €

Economy • Marketing and propaganda • Management

Upravljanje marketingom

Philip Kotler, Kevin Lane Keller, Maja Martinović

Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.

Mate d.o.o, 2014.

Croatian. Latin alphabet. Hardcover.

39.97 €

Diplomacy • Marketing and propaganda • Security and military strategy • Documents and records • 20th Century • Political journalism

Filozofija revolucije

Gamal Abdel Nasser

G. A. Nasser's Philosophy of Revolution is a political manifesto and ideological program of the Egyptian Revolution of 1952. In it, Nasser explains the motives of the revolution, the role of Egypt in the Arab and African world, and the vision of Arab nati

Džepna knjiga, 1956.

Serbian. Latin alphabet. Paperback.

9.56 €

Marketing and propaganda • Psychology • Sociology • Theory of Art

Javno mišljenje / Umjetnost i gomila

Scipio Sighele

*Public Opinion / Art and the Crowd* is a Croatian translation of two shorter studies by the Italian sociologist, criminologist, and publicist Scipio Sighele (1868–1913), one of the pioneers of crowd psychology and collective psychology.

Knjižara A. Čelap, 1920.

Croatian. Latin alphabet. Paperback.

8.42 €

Ekonomija • Marketing i propaganda • Priručnici i vodiči

Učiniti svoje proizvode vidljivima

Filip Cvitić

Praktični poduzetnički priručnik Filipa Cvitica nudi konkretne strategije i alate za brendiranje, marketing i povećanje vidljivosti proizvoda te privlačenje kupaca na suvremenom tržištu.

Fabula croatica, 2017.

Croatian. Latin alphabet. Paperback.

9.52 €