Marketing and propaganda

Budućnost menadžmenta

A guide to creating tomorrow's best practices today. A call to slowly discard outdated systems and processes, and to start talking about management in a new and different way.

Der Befehl des Gewissens. Ein Roman von den Wirren der Nachkriegszeit und der ersten Erhebung

Der Glaube an Deutschland Ein Kriegserleben von Verdun bis zum Umsturz

Društveni marketing

The book is intended for employees in non-economic activities (social, religious, professional, political, etc.), in order to solve problems in a manner appropriate to market conditions.

Dugovi stvarnost i mit

Financijska tržišta i institucije

"Financial Markets and Institutions" by Frederic S. Mishkin and Stanley G. Eakins (2005 edition) provides a comprehensive overview of financial systems, exploring the role of financial markets, institutions, and instruments in the economy.

Ideologija hrvatskog seljačkog pokreta

Imam Khomeini, Ethics and Politics

Istraživanje tržišta

Market research has been present for decades as an activity that helps in business decision-making. Understanding and applying market research have become an important and serious component of business.

Izravni marketing

Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.