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"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.
The book is intended for employees in non-economic activities (social, religious, professional, political, etc.), in order to solve problems in a manner appropriate to market conditions.
"Financial Markets and Institutions" by Frederic S. Mishkin and Stanley G. Eakins (2005 edition) provides a comprehensive overview of financial systems, exploring the role of financial markets, institutions, and instruments in the economy.
In this thorough and significantly expanded edition, four leading marketing researchers show exactly how to choose the right metrics for every challenge.
Professors Milena Dragićević Šešić and Branimir Stojković wrote a book in which some of the basics that shape the profession called culture manager are explained in a very simple way or presented for the first time.
The book "Strategic Management" (14th edition, 2008) by Arthur A. Thompson, A.J. Strickland III and John E. Gamble is a comprehensive textbook divided into two parts.