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"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.
Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.
Hitler's book combines autobiography and political manifesto, laying the foundations of Nazi ideology. The work has been banned in many countries for promoting hatred, but it remains a historical document that reveals the origins of Nazi crimes.
Knjiga je namenjena zaposlenima u vanprivrednim delatnostima (društvenim, verskim, profesionalnim, političkim i dr.), u cilju rešavanja problema na način primeren tržišnim uslovima.
Direktni marketing svakako predstavlja jednu od najdinamičnijih oblasti marketinga, koja je tokom svog razvoja menjala i tehnike i alate delovanja.
G. A. Nasser's Philosophy of Revolution is a political manifesto and ideological program of the Egyptian Revolution of 1952. In it, Nasser explains the motives of the revolution, the role of Egypt in the Arab and African world, and the vision of Arab nati