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The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business
In this thorough and significantly expanded edition, four leading marketing researchers show exactly how to choose the right metrics for every challenge.
The book is intended for employees in non-economic activities (social, religious, professional, political, etc.), in order to solve problems in a manner appropriate to market conditions.
The book "Office Business Management" by Zane K. Quible, in its eighth edition from 2010, provides a comprehensive overview of the key aspects of office business management.
*Public Opinion / Art and the Crowd* is a Croatian translation of two shorter studies by the Italian sociologist, criminologist, and publicist Scipio Sighele (1868–1913), one of the pioneers of crowd psychology and collective psychology.
