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The book "Office Business Management" by Zane K. Quible, in its eighth edition from 2010, provides a comprehensive overview of the key aspects of office business management.
"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.
In this thorough and significantly expanded edition, four leading marketing researchers show exactly how to choose the right metrics for every challenge.
A guide to creating tomorrow's best practices today. A call to slowly discard outdated systems and processes, and to start talking about management in a new and different way.
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.