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Who are the potential readers – users of this book? First and foremost, the book will be a good practical guide for experienced, but also novice entrepreneurs, as well as those who intend or are just thinking about realizing their own or someone else's en
Of course, the book is an indispensable literature in, mainly, professional (polytechnic) and, in changed educational conditions, also in scientific (faculty) economic studies in courses in the field of micro and macro entrepreneurship. The book can also be used by managers who work in small and medium-sized entrepreneurial companies (especially if they are also the owners of these companies), and who have not previously been sufficiently educated about marketing, management and other aspects of SME business. Finally, at polytechnic studies, the previous edition of the book was also used by students of non-economic studies as a good manual for informing themselves about various aspects of entrepreneurship or as a possible virus for thinking about their own entrepreneurial career.
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