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Market research has been present for decades as an activity that helps in business decision-making. Understanding and applying market research have become an important and serious component of business.
The book is intended for employees in non-economic activities (social, religious, professional, political, etc.), in order to solve problems in a manner appropriate to market conditions.
"God's Land Nippon" by Friedrich K. Haider and Slavko Pavičić is an educational book about Japan, its culture, history, customs and spirituality during World War II. Popular propaganda reading for the NDH.
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.
Military propaganda brochure intended for Croatian Home Guards in World War I. A combination of combat instructions, moral encouragement and national appeal. Extremely rare.