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The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
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Izravni marketing sasvim sigurno predstavlja jedno od najdinamičnijih područja marketinga, koje je tijekom svog razvitka mijenjalo i tehnike i oruđa djelovanja.
Knjiga "Menadžment uredskog poslovanja" autora Zanea K. Quiblea, u svom osmom izdanju iz 2010. godine, pruža sveobuhvatan pregled ključnih aspekata upravljanja uredskim poslovanjem.
"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.