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"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.
Market research has been present for decades as an activity that helps in business decision-making. Understanding and applying market research have become an important and serious component of business.
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
"God's Land Nippon" by Friedrich K. Haider and Slavko Pavičić is an educational book about Japan, its culture, history, customs and spirituality during World War II. Popular propaganda reading for the NDH.