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Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.
Market research has been present for decades as an activity that helps in business decision-making. Understanding and applying market research have become an important and serious component of business.
An overview of the history and position of Italian women from antiquity to Mussolini's fascist Italy, with an emphasis on their contribution to society and culture. A popular educational publication from the period of the Independent State of Croatia, wit
Classics of Yugoslav law
Udžbenik je djelo četvorice sveučilišnih profesora i vrhunskih istraživača i stručnjaka za maketing koji su uspjeli napraviti vjerojatno najbolji udžbenik ponašanja potrošača na tržištu danas, koji je posebno prilagođen europskom poslovnom okružju.
