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"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.
*Public Opinion / Art and the Crowd* is a Croatian translation of two shorter studies by the Italian sociologist, criminologist, and publicist Scipio Sighele (1868–1913), one of the pioneers of crowd psychology and collective psychology.
Marketing management covers all unavoidable topics from the broad field of marketing that need to be known and considered when creating marketing strategies and tactics.
"God's Land Nippon" by Friedrich K. Haider and Slavko Pavičić is an educational book about Japan, its culture, history, customs and spirituality during World War II. Popular propaganda reading for the NDH.
The book explores the role of foreign capital in the development of underdeveloped countries. This book studies experiences from Asia and analyzes how foreign capital can contribute to economic progress.
Market research has been present for decades as an activity that helps in business decision-making. Understanding and applying market research have become an important and serious component of business.