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A guide to creating tomorrow's best practices today. A call to slowly discard outdated systems and processes, and to start talking about management in a new and different way.
In this thorough and significantly expanded edition, four leading marketing researchers show exactly how to choose the right metrics for every challenge.
The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business
The textbook is the work of four university professors and top researchers and marketing experts who managed to create probably the best consumer behavior textbook on the market today, which is specifically adapted to the European business environment.
Hitler's book combines autobiography and political manifesto, laying the foundations of Nazi ideology. The work has been banned in many countries for promoting hatred, but it remains a historical document that reveals the origins of Nazi crimes.
"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.