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In this thorough and significantly expanded edition, four leading marketing researchers show exactly how to choose the right metrics for every challenge.
Klasici jugoslovenskog prava
„Ponašanje potrošača” Leona G. Šifmana i Lesli Lazara Kanuk jedno je od najpoznatijih dela iz oblasti ponašanja potrošača.
What is the global market and how does it work? Rivoli provided the answer to this question in a way that would be easy for a wide readership to understand; explaining how the life cycle of a very ordinary item of clothing – a T-shirt – begins and ends.
The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business
The book "The Psychology of Success III: How to Gain Confidence and Master Public Speaking" by Dale Carnegie provides practical tips and techniques for developing personal and professional skills, especially in the area of public speaking and confidence