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Upravljanje marketingom pokriva sve nezaobilazne teme iz širokog područja marketinga koje je potrebno znati i sagledati prilikom kreiranja marketinških strategija i taktika.
*Javno mišljenje / Umjetnost i gomila* je hrvatski prijevod dviju kraćih studija talijanskog sociologa, kriminologa i publicista Scipia Sighelea (1868.–1913.), jednog od pionira psihologije mase i kolektivne psihologije.
The book "Strategic Management" (14th edition, 2008) by Arthur A. Thompson, A.J. Strickland III and John E. Gamble is a comprehensive textbook divided into two parts.
"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.
What is the global market and how does it work? Rivoli provided the answer to this question in a way that would be easy for a wide readership to understand; explaining how the life cycle of a very ordinary item of clothing – a T-shirt – begins and ends.