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Market research has been present for decades as an activity that helps in business decision-making. Understanding and applying market research have become an important and serious component of business.
"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.
The book "Strategic Management" (14th edition, 2008) by Arthur A. Thompson, A.J. Strickland III and John E. Gamble is a comprehensive textbook divided into two parts.
A guide to creating tomorrow's best practices today. A call to slowly discard outdated systems and processes, and to start talking about management in a new and different way.
The book "The Psychology of Success III: How to Gain Confidence and Master Public Speaking" by Dale Carnegie provides practical tips and techniques for developing personal and professional skills, especially in the area of public speaking and confidence
*Public Opinion / Art and the Crowd* is a Croatian translation of two shorter studies by the Italian sociologist, criminologist, and publicist Scipio Sighele (1868–1913), one of the pioneers of crowd psychology and collective psychology.