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"Manufacturing Management" (Fourth Edition) - Roger G. Schroeder provides a thorough overview of the key aspects of manufacturing management.
Find out why Google is the world's most successful and desirable company.
The book is intended for employees in non-economic activities (social, religious, professional, political, etc.), in order to solve problems in a manner appropriate to market conditions.
Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.