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The most important lesson from the book "Foreign trade - how to do business abroad" is the understanding of international trade customs, terms and rules.
The book is intended for employees in non-economic activities (social, religious, professional, political, etc.), in order to solve problems in a manner appropriate to market conditions.
"Consumer Behavior" by Leon G. Schiffman and Leslie Lazar Kanuk is one of the most famous works in the field of consumer behavior.
The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business