One copy is available
Are you interested in another book? You can search the offer using our search engine or browse books by category.
In this thorough and significantly expanded edition, four leading marketing researchers show exactly how to choose the right metrics for every challenge.
The first domestic business manual that introduced many of today's successful entrepreneurs to the world of business
The book is intended for employees in non-economic activities (social, religious, professional, political, etc.), in order to solve problems in a manner appropriate to market conditions.
Market research has been present for decades as an activity that helps in business decision-making. Understanding and applying market research have become an important and serious component of business.
Professors Milena Dragićević Šešić and Branimir Stojković wrote a book in which some of the basics that shape the profession called culture manager are explained in a very simple way or presented for the first time.