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The book 7 Habits of Successful People is the world's most influential manual in the field of the psychology of success. In just a few years, this is her 12th edition in the Croatian language.
The book provides guidelines for increasing individual and organizational effectiveness through the application of situational leadership techniques, creating clear goals and visions, and turning customers into loyal followers.
"Marketing Fundamentals" (2006) by Philip Kotler, Veronica Wong, John Saunders, and Gary Armstrong is one of the most influential books on marketing.
How to win in the world of new social technologies.
"Marketing Management" (12th edition, 2008) by Philip Kotler and Kevin Lane Keller is one of the most influential works in the field of marketing.