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The manual in which the author, a professor of management, through a series of different mental models, created on the basis of his own experience in business and social life, offers answers to a series of questions that every businessman asks himself.
This is the first-ever, truly global, indepth look at the massive effects of the demographic rolllercoaster and what it means for employment, investments, new business development, marketing and the economic power map of the world.
With more than 900 million consumers, the African continent is one of the fastest growing markets.
The book explores the role of foreign capital in the development of underdeveloped countries. This book studies experiences from Asia and analyzes how foreign capital can contribute to economic progress.
Direct marketing certainly represents one of the most dynamic areas of marketing, which has changed both techniques and tools of action during its development.