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An idyll with a ravishing blonde and a showdown with the drug mafia are key events in this novel whose protagonist is a Croat in America. His name is Vladimir, and he has chosen the streets of Los Angeles, San Francisco and Las Vegas for his private missi
Professional manual on the application of marketing principles in small and medium-sized enterprises, with an emphasis on market research, consumer behavior, competitiveness, branding and development of business strategies.
A fundamental economic textbook that systematically analyzes the instruments of marketing communication, from promotion and advertising to public relations, in the context of business and market circumstances.